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Are your leaders struggling?

Communication is hard. Leaders struggle to connect, and today’s multigenerational workplace makes it harder. People are frustrated and the organization suffers. Generational Insights Communication Academy can help.

Are your leaders struggling?

Are you worried about:

Leaders who feel like giving up

Employee frustration and turnover

Poor productivity and company culture

Let us guide you through workplace challenges

Generational Insights Communication Academy (GICA) trains leaders to expertly interact with anyone, in any situation. The Academy delivers comprehensive communication skills development to mid-level and senior leaders wishing to master their ability to relate, connect, influence, persuade, and sell inside and outside their workplace.

ENROLL TODAY

Led by Cam Marston, a leading authority who has spent 25+ years studying generational differences, GICA attendees learn & practice:

The cores of effective communication

Traits and triggers for each generation

How to recognize different communication styles

CAM MARSTON GICA Founder

Course Details

Class Size Limited to 14 People

Group & Individual Coaching

Video Review & Self Assessment

Two & Four Week Virtual Group Follow-ups

Accountability Partners

This course is immersive

We ask participants to put aside their day-to-day business dealings and go all in. We offer transformational results that will impact leadership, management, interpersonal relations, and team dynamics.

Open for individual or team enrollment

2 1/2 days in historic Mobile, AL

20 hours of expert immersive training

Peer networking and support

Daily Agenda

DAY 1

Content

  • The Cores of Communication:
    • Speaking
    • Writing
    • Listening
    • Asking Questions
  • How Recipients Derive Meaning
  • Delivering Intended Meaning

Exercises

  • 3 Short Talks
  • Questions Leaders Ask
  • Coaching and Being Coached
DAY 2

Content

  • Generational Preferences in Communication
  • Crafting Memorable Messages
  • Social Styles in Communication

Exercises

  • Writing Emails
  • Listening Skills
  • Advanced Questions
  • Interpersonal Role Plays
  • Short, Pointed Talks
DAY 3

Content

  • Compelling Storytelling Framework
  • Questions & 3-Second Pauses
  • Authenticity
  • Offering Meaningful Compliments
  • Persuasion Before the Ask

Exercises

  • Final Short Talk
  • Listening for Meaning
  • Impactful Questions

Get Real Results

If you aspire to cultivate a strong, positive workplace environment, your GICA-trained leaders, armed with new skills, can help you achieve that vision.

High Performing Teams

Greater Loyalty & Retention

Clarity & Understanding

2025 Dates

Wednesday, March 19 - Friday, March 21

($3,750/participant)

Wednesday, June 11 - Friday, June 13

($4,000/participant)

Wednesday, August 20 - Friday, August 22

($4,000/participant)

Registration fee includes breakfast, lunch, snacks and beverages.

Event Venue

Event Venue

Hampton Inn & Suites
Downtown Historic District

62 S. Royal St.
Mobile, AL 36602

Located in Historic Downtown Mobile, this hotel is in walking distance of over 30 restaurants, attractions, nightlife and more.

Enroll Your Leaders Today!

Ditch the worry and enjoy peace of mind with new confidence in your team and company future! Click the button below to register or contact Helen Broder at (703) 757-1204 or Helen@CamMarston.com.

Enroll Today Download PDF of GICA Program