Cam Marston®
Expert on Workplace and Marketplace Trends
Delightful, informative, hilarious, and very useful. Not to be missed by anyone dealing with the modern workplace in any form.
— John Ruark, MD, Clinical Associate Professor of Psychiatry, Stanford University School of MedicineCam Marston is one of the most recognized experts on the generational trends shaping today's workplace, workforce, marketplace, and retirement landscape. Since 2000, he has helped tens of thousands of people and hundreds of organizations reduce generational friction and improve communication, leadership, sales, recruiting, retention, and client relationships. His presentations are informative, engaging, and entertaining, blending audience-specific research with compelling business stories and humor that make key strategies both practical and memorable. Audiences leave not just understanding the generations, but knowing what to say, what to ask, and what to do next.
Cam is the founder of Generational Insights and the author of six books spanning generational management, sales, financial services, and retirement readiness, including The Gen-Savvy Financial Advisor, What Works: The Ten Best Ideas from the First 200 Episodes, and the PHASE Into Retirement™ Field Guide (2026, co-authored with Gerald Bierling and Kai Gray).
Cam is also Co-Founder of PurposeNext and the PHASE Into Retirement™ framework, a research-informed system helping financial advisors, HR leaders, and organizations address the non-financial side of retirement readiness: Purpose, Health, Activities, Social Life, and Everyday Life. For organizations navigating the wave of Boomer retirements, PHASE delivers a language and system for conversations that go beyond the balance sheet.
In 2018 Cam launched What's Working with Cam Marston, a podcast interviewing business leaders about the trends shaping the workforce and marketplace. His What's Working 90-Second Business Tips broadcast approximately 300 times weekly across dozens of markets nationwide. Cam also records Keepin' It Real, weekly award-winning commentaries airing Fridays on Alabama Public Radio, now in their seventh year.
Cam's expertise and acumen are the products of over 25 years of research and consultation across a wide range of industries. He has provided insight and advice to leadership at some of the world's most prominent corporations, including Kaiser Permanente, Charles Schwab, BASF, Nestle, Schlumberger, Fidelity, Warner Brothers, ESPN, Qualcomm, RE/MAX and Eli Lilly.
He has also offered presentations and consultations for the U.S. Department of Agriculture, the Internal Revenue Service, NASA and the U.S. Army, as well as for major professional associations such as the American Bankers Association, the Health Care Compliance Association, FMI/The Food Industry Association, the Financial Services Roundtable, and the Million Dollar Round Table.
Marston's expertise has been featured in the Wall Street Journal, The Economist, the Chicago Tribune, BusinessWeek, Fortune, Money, FastCompany, and Forbes, as well as on Good Morning America, CNN International and the BBC.
He holds a Bachelor of Arts from Tulane University and is a native and resident of Mobile, Alabama.
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Cam's presentations offer concrete demographic research tailored to each audience, enlivened with real business stories, attention-grabbing visuals, and well-timed humor that make the strategies stick. Clients consistently report that Cam's research makes his programs relevant and his style makes them genuinely engaging. Most generational speakers describe the differences between age groups. Cam delivers solutions: what to say, how to lead, how to sell, and how to retain the people who make organizations thrive.
Drawing on a wide range of industry experience, as well as an early career in corporate sales and research, Cam brings a uniquely practical perspective to every presentation. His insights are grounded in real-world business challenges rather than academic theory alone, enabling audiences to leave with actionable strategies they can implement immediately, starting the very next Monday morning following the event.
View All Speaking TopicsCam founded Generational Insights in Charlotte, North Carolina when he was facilitating focus groups and conducting exit surveys for his local clients. He noticed a new trend in the reasons people were accepting jobs and quitting jobs. This was the beginning of Gen X entering the workplace and they were quickly making their generational preferences known while the Boomers struggled with them. He presented his findings to a local HR audience and the business was begun.
For several years Cam took jobs training other people's customer service materials and traveled delivering presentation skills training for the Excellence in Speaking Institute before his business grew large enough to support him full time.
Today Cam travels quite a bit, logging over three million total airline miles. He's slept in several airports and has written over 225 hotel reviews in 100 different cities for TripAdvisor. His favorite airport is the D Concourse at DFW and his favorite business destinations are Chicago, Boston, and San Francisco.
Cam's grandmother Myrtice was an avid traveler. From each stop in Cam's travels, prior to her death, he would send her a postcard. She saved every one — today there are over 500 in total, a collection of all the places he's been. They sit in a shoebox in his office. From time to time he pulls one out and reads it. His own personal travelogue.
Cam and his wife Lisa raised their four children in Mobile, Alabama — Cam's hometown, where he is a 5th generation Mobilian. Lisa is a former collegiate volleyball player and coach. They recently became empty nesters and enjoy fishing in the Gulf of Mexico during the summer months and playing in the south-central Alabama woods in the winter.
His Spotify playlist, Cam Marston's Funky R&B Enlightenment, will take you to the best music ever recorded on planet earth, IHHO. Listen only if you're prepared for your life to be irreversibly changed.
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Helen Broder
Business & Appearance ManagerHelen Broder has directed speaking engagements for Cam since 2009 and has extensive experience in management and marketing. Since graduating from Georgetown University, Helen has worked as an executive or owner in the representation of notable events, athletes, business experts and professional speakers. She began her career with The Goodwill Games at Turner Broadcasting, then became Director of Olympic Sports and the Speakers Bureau at Advantage International (now Octagon). As founder of Speaker Management, LLC, she has represented numerous top professional speakers. She is also co-author of What Would George Do? Ms. Broder holds a B.S. from Georgetown and certification from the Protocol School of Washington.
Gerald Bierling
ResearcherGerald Bierling has over 20 years of experience teaching statistical analysis and research methods at McMaster University in Hamilton, Ontario, and over 20 years providing statistical consulting to public and private sector organizations in the US and Canada. His expertise covers demographic change, household finance, labor force projections, and survey research. He works with census and social survey data from the US, Canada, the UK, and Australia, providing end-to-end survey research support from question design through report writing.