GICA is for organizations that need leaders who communicate with clarity, confidence, and influence. Participants practice the everyday communication moments that determine trust: listening, asking better questions, writing clearer messages, giving short talks, handling difficult conversations, and adjusting their message for different generations and personality styles.
GICA trains leaders to expertly interact with anyone, in any situation. The Academy delivers comprehensive communication skills development to mid-level and senior leaders wishing to master their ability to relate, connect, influence, persuade, and sell inside and outside their workplace.
For leaders who feel they have more to offer but struggle to make genuine connections with their teams and clients.
For organizations experiencing employee frustration and turnover rooted in communication breakdowns across generations.
For teams where poor communication is limiting productivity, slowing sales, or weakening workplace culture.
This course is immersive. We ask participants to put aside their day-to-day business dealings and go all in.
"I just wrapped up GICA with Cam Marston — WOW, what a powerful experience! This course gave me a fresh perspective on how to connect across generations with intention, empathy, and impact. GICA gave me immediate, actionable tools to improve my communication and presence. Being able to see myself present through video and receive live feedback was a game-changer. I've already applied several techniques in high-stakes meetings, and the difference is noticeable. I've grown more confident and intentional in how I communicate. I highly recommend this course to leaders, communicators, and anyone navigating multi-generational teams."
Alexis LaPointe — Talent Acquisition Lead, TruBridge
"This learning event was truly transformative. It provided a unique space for introspection, prompting me to challenge how I interact and respond. The skills and insights gained will undoubtedly support professionals at any level in their continuous improvement journey, especially those who value collaboration and trust."
Blake Johnson — Environmental, Health & Safety Director, Airbus
"This course was an eye-opener for me, especially when it came to understanding generational insights and personality style characteristics. Learning how to tailor my messages and narratives to effectively connect with different audiences was a game-changer. I've already started applying these insights in my emails and communications with colleagues, and they've made a noticeable difference in how my message is received."
Jessica Stinson — Communications, Gulf Regional Early Childhood Services