Presenting Workplace & Marketplace Trends

PHASE Into Retirement

For decades, retirement planning has focused almost exclusively on money. And while financial strategy still matters deeply, today’s retirees, especially Baby Boomers and Generation X, are discovering that the hardest parts of retirement aren’t found on a balance sheet.

This keynote reframes retirement preparation through a generational lens, helping financial advisors better understand the non-financial challenges shaping client outcomes right now. Cam Marston introduces PHASE™ Into Retirement, a practical framework that helps advisors uncover what truly drives retirement satisfaction:

• Purpose – Who am I when the title goes away?
• Health – How do physical and cognitive realities shape daily life?
• Activities – How time is actually spent, not just imagined
• Social – The strength (or fragility) of relationships post-work
• Everyday Routines – The overlooked engine of emotional stability

Advisors will leave with sharper insight into generational retirement blind spots, better language for client conversations, and a clearer understanding of why well-funded retirements still fail – and how to prevent that.

When presented as a workshop, Cam gives advisors the opportunity to interact directly with the PHASE™ assessment. This hands-on exposure allows advisors to experience how the framework is translated into structured questions, scoring, and insight, providing practical context for how PHASE™ can support client conversations.

This is not therapy, coaching, or role play. It is a professional, research-informed tool designed to complement existing planning processes. PHASE™ Into Retirement equips financial professionals to move beyond numbers, deepen client trust, and guide Boomers and Gen Xers into retirements that don’t just last, but work.