Cam Marston is an author, advisor, radio talk show host, and top-rated keynote speaker on the trends shaping the workplace and marketplace. His presentations are informative, engaging, humorous, and full of concrete research that is tailored to his audience. Cam enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips that make the messages and actionable strategies memorable.
John Ruark, MD , Clinical Associate Professor of Psychiatry, Stanford University School of Medicine
His original focus was on generational differences and their impact on the workplace and marketplace. Cam and his firm, Generational Insights, have provided research and consultation to hundreds of organizations, ranging from small businesses to multinational corporations, as well as to major professional associations. Cam’s four books and countless articles describe and analyze the major generations of our time, explaining how generational workplace and marketplace preferences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing.
In 2018 Cam began a podcast called What’s Working with Cam Marston that was soon picked up by an FM radio station in his hometown of Mobile, Alabama. Cam interviews guests to understand the trends influencing their workplace, workforce and marketplace to help listeners adjust their own organizations to face similar changes. Today, with well over 225 shows behind him, the show is now broadcast in Huntsville, Birmingham, and Montgomery, as well as Mobile. In the spring of 2022 he released a book called What Works: The Ten Best Ideas from the First 200 Episodes.
Cam also records commentaries for Alabama Public Radio called Keepin’ It Real. They’re his humorous and inspirational observations of the world around him and have won both statewide and national awards. You can find both his radio show and his commentaries on your favorite podcast app. The commentaries have recently been converted into short, subscription-based videos to be used as inspirational and motivational weekly training content for the workplace.
Cam’s expertise and acumen are the products of over 20 years of research and consultation across a wide range of industries. He has provided insight and advice to leadership at the some of the world’s most prominent corporations, including Kaiser Permanente, Charles Schwab, BASF, Nestle, Schlumberger, Fidelity, Warner Brothers, ESPN, Qualcomm, RE/MAX and Eli Lilly. He has also offered presentations and consultations for the U.S. Department of Agriculture, the Internal Revenue Service, NASA and the U.S. Army, as well as for major professional associations such as the American Bankers Association, the Health Care Compliance Association, FMI/The Food Industry Association, the Financial Services Roundtable, and the Million Dollar Round Table.
Marston’s expertise has been featured in the Wall Street Journal, The Economist, the Chicago Tribune, BusinessWeek, Fortune, Money, FastCompany, and Forbes, as well as on Good Morning America, CNN International and the BBC. He has written a regular column for Investment Advisor and been a featured columnist in many trade journals. His blog tracks the latest changes and developments in workplace and marketplace trends.
He offers concrete demographic research that is tailored to his audience and he enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips that make the message memorable. Marston’s clients consistently report that his research makes his programs relevant and his presentation style makes them interesting and fun.
Marston’s insights and expertise are the products of over 20 years of research and consultation across a wide range of industries as well as his own early-career background in corporate sales and research. He holds a Bachelor of Arts from Tulane University and is a native and resident of Mobile, Alabama.Hire Cam
Cam founded Generational Insights in Charlotte, North Carolina when he was facilitating focus groups and conducting exit surveys for his local clients. He noticed a new trend in the reasons people were accepting jobs and quitting jobs. This was the beginning of Gen X entering the workplace and they were quickly making their generational preferences known and the Boomers struggled with them. He presented his findings to a local HR audience and the business was begun.
For several years Cam took jobs training other people’s customer service materials and traveled delivering presentations skills training for the Excellence in Speaking Institute before his business grew large enough to support him full time.
Today Cam travels quite a bit, logging over three million total airline miles. He’s slept in several airports and has written over 225 hotel reviews in 100 different cities for TripAdvisor.com (his handle is CharlesAMIV). His favorite airport is the D Concourse at DFW and his favorite business destinations are Chicago, Boston, and San Francisco. Cam’s 98-year-old grandmother, Myrtice, was an avid traveler back in her day. From each stop in Cam’s travels, prior to her death, he would send her a postcard. She saved every one and today there are over 500 in total – a collection of all the places he’s been. Today they sit in a shoebox in his office. From time to time he pulls one out and reads it – his own personal travelogue.
Cam, his wife Lisa, and their four children live in Mobile, Alabama, Cam’s hometown, where he is a 5th generation Mobilian. His wife, a former collegiate volleyball player and coach, now coaches volleyball at Cam’s former school where his younger children are now students. They enjoy the outdoors when there is time, fishing in the Gulf of Mexico during the summer months and playing in the south-central Alabama woods in the winter.
His Spotify playlist, Cam Marston’s Funky R&B Enlightenment, will take you to the best music ever recorded on planet earth, IHHO. Listen only if you’re prepared for your life to be irreversibly changed.Click to Download Cam's Bio as a PDF
Business and Appearance Manager
Business and Appearance Manager
Helen Broder has directed speaking engagements for Cam since 2009 and has extensive experience and education in management and marketing. Since graduating from Georgetown University, Helen has worked as an executive or owner in the representation of notable events, athletes, business experts and professional speakers, as well as exclusive travel destinations. Helen began her marketing career with The Goodwill Games, hosted by Turner Broadcasting. Following her work at TBS, she went on to become the Director of the Olympic Sports and the Speakers Bureau divisions at Advantage International (now Octagon) where she managed the careers of prominent gold medalists. As the founder and president of Speaker Management, LLC, she has represented numerous top professional speakers. She is also co-author of the book What Would George Do?: Advice from Our Founding Father, which takes a modern day approach to the Rules of Civility practiced by George Washington. Ms. Broder is from Savannah, Georgia and is now based in Wilmington, North Carolina. She holds a bachelor of science from Georgetown University in marketing and management, with study abroad at Oxford University, as well as certification from the Protocol School of Washington.
Gerald Bierling has over 20 years of experience teaching statistical analysis and research methods at McMaster University, in Hamilton, Ontario, Canada. He also has over 20 years’ experience providing statistical consulting services to various public and private sector organizations in both the US and Canada. His expertise is in the areas of demographic change, household finance and spending patterns, labor force projections, and survey research. He works with census and social survey data from different countries, including the US, Canada, the United Kingdom, and Australia. Gerald also provides customized survey research assistance to organizations, supplying expertise in all aspects of survey research: question design, sample selection, online survey administration, data analysis, and report writing.
Expert on the Generations
Expert on the Generations
Timothy Moore is an accomplished author and speaker with over three decades of experience in marketing, sales, and training. He is the owner and principal of the sales consultancy DEAG (Dancing Elephants Achievement Group) Sales Training in North Carolina’s Research Triangle region.
He has experience in sales and training spanning over thirty years with numerous Fortune 500 companies, including PepsiCo, Gillette, Dow Chemical, and L’Oreal USA and as an independent business owner.
Moore has written articles on sales and training and teaches classes and seminars in sales at universities and community colleges. He is a contributing author of the book, Six Secrets of Sales Magnets.
Within the Generational Insights division of Marston Communications, Moore is part of a team that has become the leading voice on the impact of generational differences on sales, marketing, and management. He combines the research of Generational Insights with his own professional experience to provide generational strategies and solutions for businesses, associations and corporations.
Tim holds a Bachelor of Arts degree from Elon University in North Carolina, where he served as student body president. He is a board member of the Elon University Alumni Association and a member of Who’s Who in American Colleges and Universities.
Tim has lived in Cary, North Carolina since 1979 and is a member of many business and networking associations. When not working, Tim spends his free time play golf, and obsessively playing his harmonica and mandolin while learning to play the fiddle or traveling the globe with his wife Linda. Recent trips include visits to Australia and New Zealand. In 2022 he is planning on a road trip to most all of America’s National Parks in the spring and a trip to Europe in the fall. He is one of about 80 million Baby Boomers who are still busy changing the world.