What’s Working With Cam Marston®

Weekly Radio Show and Podcast

Identifying the trends shaping today’s workplace, workforce, and marketplace. Guests bring insight and lessons into the trends shaping their business, allowing listeners to learn, adapt, and get a little bit better at whatever it is they do.

What’s Working is currently broadcast 28 times weekly in 25 markets across the US, primarily in the southeast. The What’s Working with Cam Marston® 90-Second Business Tips are broadcasting 415+ times each weekday in 46 markets across the country. More stations join nearly every week.

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What's Working with Cam Marston
Posted On December 23, 2024

David Gibson & Judge Roy Bean Spirits

Judge Roy Bean Spirits began when David Gibson sold his advertising and marketing agency and decided to try his hand at whiskey and tossed a new brand into the marketplace. His product has a distinct pecan wood finish, making it unique. The regulatory body in the state of Alabama offered him a trail in markets south of I-10 and his product quickly caught on. Today the product is avaiable across the state and David is now working to gain distrubtion outside Alabama. 

David has also created ancillary products to support the brand – soap, coffee, and a line of hats and T-shirts. He also has a wonderful satsuma based bitters that, along with his whiskey, make a stellar Old Fashioned. 

As we recorded the interview, his annual honey cask was hitting the shelves. It’s a limited bottling. The idea presented itself to David when some hobbiest honey farmers wanted one of his casks to provide a whiskey flavor to their honey. He then took that cask and re-added whiskey, giving the whiskey a slight honey flavor. It’s a match made in heaven.

David Gibson has a great story to tell. And maybe he’s looking for an introduction to a country music singer? To understand that reference, you’ll have to listen…

Sponsors:

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What's Working with Cam Marston
Posted On November 20, 2024

Owls. (Yep, you read that right.)

The What’s Working radio show has come to a close. The podcast remains. This is the first of the new podcast-only, non-radio versions of What’s Working. No forced breaks for commercials, no time limit per episode. Much easier to edit. More fun for me. No obligations and no deadlines for new weekly content. If you’re a fan of the show, please give this new format a chance.

—–

My part of town has experienced a surge in owl attacks. In the pre-dawn hours (and a few in the early evening), joggers are getting attacked. Owls are flying away with earbuds, hats, jogging lights. One runner was more than harassed, he was attacked! Cuts on his hands and face. There’s been over a dozen attacks. 

I speak with an owl expert on what’s going on. It’s all normal, she says, but understandibly unnerving. The topic is not exactly a workplace, workforce, or marketplace trend but…it’s a trend around here of some sort. So, it counts for the show. At least the new show.

Owl attacks this week on What’s Working! (Please forgive my giggles. I just find these owl attacks a bit humorous!)

Check out this episode!

What's Working with Cam Marston
Posted On October 7, 2024

Doug Ankersen’s Isle Dauphine Oysters Feature the Waters in Which They’re Raised, Lots of Hard Work, and Doug’s Engineering Sensibilities

The Isle Dauphine Oyster Company was born out of Doug’s passion for process, the coastal waters, and Doug’s fondness for oysters. A trained engineer, Doug has now created a predictable product that’s ready for the big time. That’s a part of his pitch when he enters restaurants in Nashville, Birmingham, Atlanta, and New Orleans – they can count on his oysters tasting good all the time and always being available. He’s not worried about storms, about too much fresh water, about any of the variables that smaller, less sophisticated farmed oysters companies struggle with. Doug is now spreading the word and one of the markets he’s targeting the most right now is his own home town of Mobile, Alabama where about a dozen farmed oyster companies operate yet, strangely, few restaurants offer them on the menu. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com. 

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Last – The best daily news newsletter I’ve found is Morning Brew. I’ve read it every morning for years. Good content written with a dash of snark. Find it here.  

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What's Working with Cam Marston
Posted On September 30, 2024

Ron McBay Represents NATO. He Has a JAG Background and He Explains How He Trains Eastern European Countries

Ron McBay travels to places most of us only fainly know about to represent NATO and train these countries leadership on NATO approved engagement practices. It’s very precise content and Ron, trained as an attorney and a background as a JAG, knows it very well. Curious how NATO really works? Want to know what engagement tactics are allowed? Listen in to this week’s show. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com. 

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Last – The best daily news newsletter I’ve found is Morning Brew. I’ve read it every morning for years. Good content written with a dash of snark. Find it here.  

Check out this episode!

What's Working with Cam Marston
Posted On September 23, 2024

From YouTube How-To Videos to Becoming an International Destination Event – The Incredible Journey of Maymay

Maymay went on to YouTube from Chilton County, Alabama many years ago out of a desire to create some beautiful paper creations. People watched. Then more people. Then many more people. Now she hosts events online with hundreds of attendees and they travel internationally to come to her hosted events in Chilton County. Social media is her advertising tool and she does it very well. This is an amazing story of success from a charismatic lady who you can’t help but fall in love with. Enjoy!

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com. 

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Last – The best daily news newsletter I’ve found is Morning Brew. I’ve read it every morning for years. Good content written with a dash of snark. Find it here.  

Check out this episode!

What's Working with Cam Marston
Posted On September 15, 2024

New Rules of Real Estate – the Nat’s Assn of Realtors Settlement featuring realtor Angelo DePaola

The National Association of Realtors changed home buying rules and they’ve been in effect about a month. Home buyers will now have a new conversation with their realtor when they go to buy a home. The realtor will need to negotiate a fee with the buyer. Previously it was in the background as the deal went forward with a typical 6% commission split between buyer’s agent and seller’s agent. Now, that’s all changed and is highly negotiable. 

Angelo DePaola has seen this coming. It’s no surprise. He thinks it will make the best realtors stand out even more and the “hobbiest” realtors who sell homes as a side-hustle slowly go away. We discuss how he now has to give extra effort at defining his value to home buyers and what it means for realtors going forward. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com. 

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Last – The best daily news newsletter I’ve found is Morning Brew. I’ve read it every morning for years. Good content written with a dash of snark. Find it here.  

Check out this episode!

What's Working with Cam Marston
Posted On September 9, 2024

The Use of Questions as a Fantastic Leadership Skill with Bob Tiede

Telling people things allows them to disagree with you. Asking them questions allows you to understand their perspective and allows you to align with their ideas before directing them. Bob Tiede is an author of the book Leading with Questions. He and I discuss the power of questions as a leadership tool. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com. 

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Last – The best daily news newsletter I’ve found is Morning Brew. I’ve read it every morning for years. Good content written with a dash of snark. Find it here.  

Check out this episode!

What's Working with Cam Marston
Posted On September 3, 2024

Ron Holt of Pink Zebra Moving – Upending the Tired and Stale Moving Business

The business of moving and movers. Pretty tried and true. Very little room for disruption, right? Wrong. Ron Holt has upended tradtional businesses before and is doing it again. His first was Two Maids where he based the payment of the service providers on the evaluations of the customers. The result? Huge efforts from the cleaners to please the customer and treat them well. He’s taking this same non-tradtional thinking to Pink Zebra moving. The movers play music. They buy the homeowner dinner. They have a great time. It’s about reimagining the stale and throwing some energy and ideas into it. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com. 

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Last – The best daily news newsletter I’ve found is Morning Brew. I’ve read it every morning for years. Good content written with a dash of snark. Find it here.  

Check out this episode!

What's Working with Cam Marston
Posted On July 29, 2024

The Business of Weather with Rob Lightbrown

With all the free weather apps avaialble, why pay for a forecast? Because Crown Weather offers something a bit more, a bit personal. Rob Lightbrown offers a subscription only weather forecast that gets into the weeds of the weather. I was referred to him by a retired banker who used Rob’s service to help his agricultural clients try to prepare for the storms that may destroy their crops. I spoke to Rob a few weeks ago where he predicted that by late July and early August there would likely be some tropical storm activity forming. And, as I write this today, right on cue, there is prediction of a storm in the Atlantic to arrive around August first. Rob offers something additional to his subscribers, too. Want a weather prediction for your picnic? Your outdoor wedding reception? Your high school football game? He’ll gladly reply to your request with your own personal weather forecast for your event. Pretty cool. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com. 

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Last – The best daily news newsletter I’ve found is Morning Brew. I’ve read it every morning for years. Good content written with a dash of snark. Find it here.  

Check out this episode!

What's Working with Cam Marston
Posted On July 22, 2024

StoryBrand is a Simple and Compelling Sales Tool. Stephanie Greenwood Introduces It to Me.

Who is the hero of your business? Too often, it’s you. It SHOULD be the customer. Stephanie Greenwood is a StoryBrand consultant and explains it all so simply to me. She’s with IMMIX Strategic and walks me through the process. The customer is the hero. You – the business – are a guide that helps the hero overcome their problem. You bring them to solutions and help them avoid disaster. It’s so simple. And yet we botch it again and again. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com. 

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Check out this episode!

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