What’s Working With Cam Marston®

Weekly Radio Show and Podcast

Identifying the trends shaping today’s workplace, workforce, and marketplace. Guests bring insight and lessons into the trends shaping their business, allowing listeners to learn, adapt, and get a little bit better at whatever it is they do.

What’s Working is currently broadcast 28 times weekly in 25 markets across the US, primarily in the southeast. The What’s Working with Cam Marston® 90-Second Business Tips are broadcasting 415+ times each weekday in 46 markets across the country. More stations join nearly every week.

Featured on the Following Stations

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Talk Radio 105.9 WRTR
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News Talk 93.1
The Tiger 95.9
KURM 790 AM 100.3 FM
FUN 101.1
95.3 Brownsville Radio
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AM 1400 WSTC Fairfield County's Favorite Radio
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Music News KATL Sports Entertainment
FM Talk 93.9

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What's Working with Cam Marston
Posted On December 31, 2018

Phil Smoker – Elkhart, Indiana – Historic Low Unemployment – and Making it all Work

Phil Smoker finds himself in a unique situation these days. The fifth generation to build Smoker Craft boats, Smoker has seen his company average about 20 percent growth since rebounding from the recession in 2010. He’s had to hire a lot of people to keep up with that growth.

And now for the unique part: His company is located in Elkhart County, Indiana, where about half of all the RVs in the country are built. The unemployment level in Elkhart County is 2.4 percent – just under half the national rate.

So Smoker, whose company builds several different brands of fishing, utility and pontoon boats, has had to get creative in order to attract and keep good employees.

In this episode of “What’s Working with Cam Marston,” Smoker shares with us how he’s been able to do that – and competitive hourly wages are only part of the equation.

Yes, in a county where $40-per-hour salaries were not unheard of, competitive pay is of utmost importance. Smoker says he’s lost employees to competitors in the area who offered as much as $10 more per hour.

But he also says he’s won many of those same employees back by creating a more attractive work environment. A family-focused atmosphere, facilities upgrades and generous bonuses, healthcare plans and vacation policies are part of that environment, but so are more trend-bucking initiatives such as the creation of smoking areas and permitted use of earbuds to listen to music while working.

Smoker shares other challenges of operating in a county where the workforce is stretched thin, such as busing in employees, taking a more generous view of job-hopping applicants, and dealing with poaching – including the hiring of employees from suppliers.

The concessions and perks that Smoker and other employers are offering to bolster their workforce today may become standard expectations for workers in the future. Join us for a timely discussion of what that could look like.

Check out this episode!

What's Working with Cam Marston
Posted On December 26, 2018

Univ. of South Alabama Health System Chief Nursing Officer Lisa Mestas

Lisa Mestas is passionate about giving high quality care to her patients. She loves the systems that provide the care and loves the need to continually refine those systems to reflect the changing needs of her patients. Lisa came of age in a health system where it was common for senior nurses to “eat their young,” but now that Lisa is running the show, she offers compassionate mentoring to her new nurses and works hard to put them into roles that are a natural fit. 

The demand for nurses is surging and will not ebb any time soon. An aging population combined with advances in technology are pushing demands even higher. It’s a life-long profession for anyone that has the drive. And Lisa represents the best of her profession remarkably well. You’ll enjoy meeting her. 

Check out this episode!

What's Working with Cam Marston
Posted On December 10, 2018

Making Sense of the Crazy Stock Market and What It Means for Business in the South

Peter Ricchiuti is a funny guy. A normal guy. He’s intelligent and fun to be around. Strangely, he’s also an economist and teaches at Tulane University’s Freeman School of Business. I asked him to make heads or tails of today’s stock market and he offers some good insight into the volatility and what’s going to effect it further. We’re way overdue for a recession he says, and he’s no fan of tariffs, citing them as one of the reasons for the volatility. We focus on businesses based in the deep south with a focus on energy companies which play a big role in business in the deep south. 

Listen for an intelligent, fun, and funny look at today’s economy.

Check out this episode!

What's Working with Cam Marston
Posted On December 3, 2018

Gourmet Popsicles? Really? Believe it. And be ready to be amazed.

Octavio and Shannon Arzola left corporate America to pursue the American dream of being business owners. They both had deep backgrounds in food service and hospitality which played right into their hands. They recruited Shannon’s brother, Chuck who has experience in running businesses of his own. Did they begin a fine food restaurant? No. They started making gourmet popsicles. Based in southern Mississippi, Pop Brothers artisan ice-pops are making waves. Some recipes use only local ingredients, some are the most indulgent combination of goodies you can find affixed to a popsicle stick, and some are delightful mixtures of seemingly odd combinations of flavors. Pop Brothers caught the attention of the national media and they filmed a TV show about them. But most importantly, their story and their product have caught the attention of the customers in Ocean Springs, Gulfport, and Bay St. Louis. They’re the real deal. Learn more about their amazing story.

(And order the Berries and Cream. WOW!)

Check out this episode!

What's Working with Cam Marston
Posted On November 26, 2018

Staying Competitive in the Extraordinary New Orleans Music Scene

Staying busy and relevant in the New Orleans music scene isn’t easy. It requires talent and commitment because there is always someone in the wings waiting to replace you, especially in New Orleans – one the the nations busiest and most competitive music scenes. How John stays sharp is a lesson for all of us, and how he feeds energy to his bandmates and how he takes their inspiration is a message we can all benefit from. John knows What’s Working because he’s doing it every day.

Besides all of this, he may just be the coolest guy I’ve ever talked to.

Check out this episode!

What's Working with Cam Marston
Posted On November 21, 2018

Reverse Mentoring – Fad? Or a True Workplace Benefit? (Replay)

Mark Tibergien is a titan in the financial services profession. He’s “industry famous” for his deep understanding of how the investment community should grow their companies and their people. And he was then paired with Kayla Flaten, a Millennial, to be mentored. It’s called reverse mentoring and Mark though initially skeptical, has become a disciple of the process and he and Kayla walk us through what it is, how it works, and how we should take reverse mentoring to heart.

Check out this episode!

What's Working with Cam Marston
Posted On November 12, 2018

Co-Working Spaces and Urban Redevelopment for Offices

Those old retail buildings in so many tier 2 and 3 cities that have been unoccupied forever? Well, they’re in demand again. This time as offices space for co-working sites or office spaces for hip, new, agile thinkers. The co-working spaces offer community to small businesses or regional outposts who are tired of spending their work days at their kitchen tables. They share thoughts, ideas, and become social colleagues in what would otherwise be a lonely existence. And the retail spaces are great offices spaces for companies interested in investing in  their community and for employees who want to live and work where they can walk to and from – think Millennials. Taylor Atchison leads the development in both spaces in cities across the southeast. 

Check out this episode!

What's Working with Cam Marston
Posted On November 5, 2018

The Temporary Staffing Industry Continues to Thrive

What are employers looking for? What are the biggest mistakes people make in interviews when they’re looking for a job? What types of questions should employers ask to get the best understanding of a job candidate’s abilities? These questions and more with Liz Freeman who is third generation in the family’s temporary staffing industry.

Check out this episode!

What's Working with Cam Marston
Posted On October 30, 2018

Are We Retirement Ready? Yes or No? And What To Do About It?

Conflicting accounts surface all the time regarding whether we as a nation are retirement ready or not. And whether our Social Security benefits will be there for us or not. And how much they’ll be, if anything. And what about inflation? And what is the responsibility of my kids to care for me? What about me caring for my parents? So much to talk about. So much to know. We try to get to the bottom of this issue and what you and I need to take responsibility for ourselves so that we, personally, can say we are retirement ready.

Check out this episode!

What's Working with Cam Marston
Posted On October 22, 2018

What’s New in the Beer Business (repeat)

Chris calls it “SKU”mageddon. So many different types of beer now available and necessary to keep today’s fickle consumers happy. Add to that the challenge of finding drivers, sales staff, and keeping up with the whims of the youngest generation of consumer and Chris is…busy.

Check out this episode!

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