What’s Working With Cam Marston®

Weekly Radio Show and Podcast

Identifying the trends shaping today’s workplace, workforce, and marketplace. Guests bring insight and lessons into the trends shaping their business, allowing listeners to learn, adapt, and get a little bit better at whatever it is they do.

What’s Working is currently broadcast 28 times weekly in 25 markets across the US, primarily in the southeast. The What’s Working with Cam Marston® 90-Second Business Tips are broadcasting 415+ times each weekday in 46 markets across the country. More stations join nearly every week.

Featured on the Following Stations

K 94.7 WKLW-FM
99.3 fm & 600 AM - WKYH - classic hits
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FM Talk 1065 Turning up your Voice
WWNS AM 1240
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News Radio 101.9 WAAX
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News Talk 93.1
The Tiger 95.9
KURM 790 AM 100.3 FM
FUN 101.1
95.3 Brownsville Radio
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AM 1400 WSTC Fairfield County's Favorite Radio
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FM Talk 93.9

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What's Working with Cam Marston
Posted On September 30, 2024

Ron McBay Represents NATO. He Has a JAG Background and He Explains How He Trains Eastern European Countries

Ron McBay travels to places most of us only fainly know about to represent NATO and train these countries leadership on NATO approved engagement practices. It’s very precise content and Ron, trained as an attorney and a background as a JAG, knows it very well. Curious how NATO really works? Want to know what engagement tactics are allowed? Listen in to this week’s show. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Last – The best daily news newsletter I’ve found is Morning Brew. I’ve read it every morning for years. Good content written with a dash of snark. Find it here.  

Check out this episode!

What's Working with Cam Marston
Posted On September 23, 2024

From YouTube How-To Videos to Becoming an International Destination Event – The Incredible Journey of Maymay

Maymay went on to YouTube from Chilton County, Alabama many years ago out of a desire to create some beautiful paper creations. People watched. Then more people. Then many more people. Now she hosts events online with hundreds of attendees and they travel internationally to come to her hosted events in Chilton County. Social media is her advertising tool and she does it very well. This is an amazing story of success from a charismatic lady who you can’t help but fall in love with. Enjoy!

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Last – The best daily news newsletter I’ve found is Morning Brew. I’ve read it every morning for years. Good content written with a dash of snark. Find it here.  

Check out this episode!

What's Working with Cam Marston
Posted On September 15, 2024

New Rules of Real Estate – the Nat’s Assn of Realtors Settlement featuring realtor Angelo DePaola

The National Association of Realtors changed home buying rules and they’ve been in effect about a month. Home buyers will now have a new conversation with their realtor when they go to buy a home. The realtor will need to negotiate a fee with the buyer. Previously it was in the background as the deal went forward with a typical 6% commission split between buyer’s agent and seller’s agent. Now, that’s all changed and is highly negotiable. 

Angelo DePaola has seen this coming. It’s no surprise. He thinks it will make the best realtors stand out even more and the “hobbiest” realtors who sell homes as a side-hustle slowly go away. We discuss how he now has to give extra effort at defining his value to home buyers and what it means for realtors going forward. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Last – The best daily news newsletter I’ve found is Morning Brew. I’ve read it every morning for years. Good content written with a dash of snark. Find it here.  

Check out this episode!

What's Working with Cam Marston
Posted On September 9, 2024

The Use of Questions as a Fantastic Leadership Skill with Bob Tiede

Telling people things allows them to disagree with you. Asking them questions allows you to understand their perspective and allows you to align with their ideas before directing them. Bob Tiede is an author of the book Leading with Questions. He and I discuss the power of questions as a leadership tool. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Last – The best daily news newsletter I’ve found is Morning Brew. I’ve read it every morning for years. Good content written with a dash of snark. Find it here.  

Check out this episode!

What's Working with Cam Marston
Posted On September 3, 2024

Ron Holt of Pink Zebra Moving – Upending the Tired and Stale Moving Business

The business of moving and movers. Pretty tried and true. Very little room for disruption, right? Wrong. Ron Holt has upended tradtional businesses before and is doing it again. His first was Two Maids where he based the payment of the service providers on the evaluations of the customers. The result? Huge efforts from the cleaners to please the customer and treat them well. He’s taking this same non-tradtional thinking to Pink Zebra moving. The movers play music. They buy the homeowner dinner. They have a great time. It’s about reimagining the stale and throwing some energy and ideas into it. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Last – The best daily news newsletter I’ve found is Morning Brew. I’ve read it every morning for years. Good content written with a dash of snark. Find it here.  

Check out this episode!

What's Working with Cam Marston
Posted On July 29, 2024

The Business of Weather with Rob Lightbrown

With all the free weather apps avaialble, why pay for a forecast? Because Crown Weather offers something a bit more, a bit personal. Rob Lightbrown offers a subscription only weather forecast that gets into the weeds of the weather. I was referred to him by a retired banker who used Rob’s service to help his agricultural clients try to prepare for the storms that may destroy their crops. I spoke to Rob a few weeks ago where he predicted that by late July and early August there would likely be some tropical storm activity forming. And, as I write this today, right on cue, there is prediction of a storm in the Atlantic to arrive around August first. Rob offers something additional to his subscribers, too. Want a weather prediction for your picnic? Your outdoor wedding reception? Your high school football game? He’ll gladly reply to your request with your own personal weather forecast for your event. Pretty cool. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Last – The best daily news newsletter I’ve found is Morning Brew. I’ve read it every morning for years. Good content written with a dash of snark. Find it here.  

Check out this episode!

What's Working with Cam Marston
Posted On July 22, 2024

StoryBrand is a Simple and Compelling Sales Tool. Stephanie Greenwood Introduces It to Me.

Who is the hero of your business? Too often, it’s you. It SHOULD be the customer. Stephanie Greenwood is a StoryBrand consultant and explains it all so simply to me. She’s with IMMIX Strategic and walks me through the process. The customer is the hero. You – the business – are a guide that helps the hero overcome their problem. You bring them to solutions and help them avoid disaster. It’s so simple. And yet we botch it again and again. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com

To get the Cam’s “Here’s What’s Cool” list each week and a Free Chapter of What Works, sign up here. 

Check out this episode!

What's Working with Cam Marston
Posted On July 15, 2024

Brandon Smith & Wills Moore – Author v Editor Book Review

Leadership consultant and author Brandon Smith has written a book that I’ve had referenced to me too many times in the past weeks to simply ignore. Called Author vs Editor Dilemma, the book is a management and leadership guide with simple plans for turning your employees into a more highly productive team. It’s a simple concept – as the leader, too often you’re an author, telling people what to do. You need to edit – guide their behavior and leave them to take initiative. On with Brandon and me is Wills Moore. Wills is an executive coach and uses the book in his client interfaces. Wills shares stories of the book has changed his client’s efficacy. 

Brandon Smith – “The Workplace Therapist” or “The Worksmiths

Wills Moore – Agilitas Human Resource Consulting, 404.863.6511

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com

To get the Top 3 Tips of the show each week and a Free Chapter of What Works, sign up here. 

Check out this episode!

What's Working with Cam Marston
Posted On July 8, 2024

One-Third of the Nation’s GDP is Moved Across the US’s Inland Waterways. That’s a LOT!

Cline Jones spent time as a boy watching the locks and dams near his home take and receive tow-boats on the river. The attraction of the work was deep and he signed up to be a part of that industry. Today he’s the Executive Director of the Tennessee River Valley Association and the Tennessee-Cumberland Waterways Council. He knows the numbers: the 12,000 miles of waterways transport 1/3 of the nation’s GDP; 541,000 jobs come from the inland waterways; 15 barges equals 1000+ 18 wheelers or 216 train cars. There are 219 locks operating today.  And it’s the locks and dams that worry him the most. Many are well over their 50 year life-cycle for which they were designed.  We discuss the waterways, their infrastructure, and their threats. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com

To get the Top 3 Tips of the show each week and a Free Chapter of What Works, sign up here. 

Check out this episode!

What's Working with Cam Marston
Posted On July 1, 2024

Yowza! Economist Connor Lokar Reads the Economic Tea Leaves.

Economist Connor Lokar says it’s goign to get worse before it gets better. Then it’s going to get much worse. Connor is with ITR Economics. He and his firm work with businesses to help them prepare for economic change. Avowedly apolitical, Connor and his team only say the November election is unlikely to change our economy in any meaningful way, regardless of who wins the presidential election. To get a good read on the economy you need to know government spending, demographics, imports and exports, and a dozen other numbers. Connor knows his stuff, and you’ll want to hear what our future holds. 

Show Sponsors:

Find Cam Marston’s book – What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com

To get the Top 3 Tips of the show each week and a Free Chapter of What Works, sign up here. 

Check out this episode!