Boomers leaving the workforce, but not backing down as consumers

Posted On May 30, 2013

You have to appreciate the irony of a totally younger generation communication tool being used to explain an older generation.  Check out this info graphic/comic  that attempts to convince advertisers and businesses that their traditional target demographics are not aligned with the actual buying power in the country today.

There are so many things I love about this.  As I mentioned, an info graphic is such a Gen X and Millennial way of looking at things – content may be king, but only if it is entertaining!  And yet the comic styling is classic Boomer.  It really is brilliant piece.  And so is the point being made – Boomers are still holding the purse strings in this country and will for years to come.

What this graphic doesn’t touch on, however, is how intertwined Boomer spending is with the desires and priorities of the younger generations.  Millennials, especially, have tremendous influence on the purchases of Boomers.  So perhaps the advertising world doesn’t actually have it so wrong?

Categories: Baby Boomers, Blog, Product Design