Cam Marston helps managers and leaders understand how Gen Z communicates, what they expect from employers, how they view advancement and feedback, and how to lead them without stereotypes or eye-rolling.
25 years on generational dynamics • Practical manager language • Custom HR and leadership versions • Free guide available
Cam Marston helps managers understand what Gen Z actually wants at work — clarity, coaching, transparency, and proof that the organization means what it says. Drawing on 25 years of generational research, he gives leaders practical language for recruiting, feedback, and retention. Managers leave with specific changes they can make immediately, not generational stereotypes.
Teams responsible for recruiting, retention, and onboarding a younger workforce.
Managers who need practical, day-to-day language for coaching and feedback.
Conferences and internal events focused on workforce and talent strategy.
Parenting style, digital immersion, and economic uncertainty — and what that means at work.
A specific structure for coaching and correction that Gen Z is more likely to hear and apply.
What causes early turnover, and what clarity and transparency do to keep good people.
Read Cam's in-depth guide on what shapes Gen Z's worldview, the ten most common management mistakes, and how to lead them well — the same research this keynote is built on.
Read the Full GuideIt was very easy to relate to and visualize the generations as Cam described them. I will be using his strategies and insights in my next employee meeting and in future training with managers. Loved the humor; laughed because it was so true.
Cam speaks on how Gen Z communicates, what they expect from employers, how they view feedback and advancement, and what managers can do differently to lead them well — grounded in 25 years of generational research.
HR leaders, people managers, association conferences, and leadership teams who need practical language for recruiting, feedback, and retention with a younger workforce.
Yes. Cam tailors examples to the audience's industry and management context, and this content is also available woven into his broader multigenerational keynotes.
Yes — download the free Gen Z workplace guide, covering what shapes Gen Z's worldview, common management mistakes, and practical guidance for leading them well.
Contact Cam or his business manager, Helen Broder, through the contact page to check availability and fees for your event date.
For leaders and teams managing every generation at once, not just one.
ExploreFor advisors and wealth firms navigating generational client expectations.
ExploreFor organizations preparing people for retirement beyond the financials.
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