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Selling Across the Generations – Preview

Posted On April 7, 2022

Cam Marston leads the way in generational research and insight for organizations and audiences of all sizes and industries. With over 20 years in the field, Cam is considered one of the preeminent authorities on generational preferences in the workplace and marketplace. Throughout this presentation you will learn how companies are effectively engaging generational sales techniques to appeal to the unique decision-making traits of each generation, and how you can develop a solid sales process based on generational biases and business preferences.

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