Generation X, Millennials Boosting Business Travel
Posted On December 13, 2011
Business travel is projected to rebound in 2012, with Millennial and Gen X business travelers leading the way. In a new Deloitte survey, 27% of Gen X and Millennials say they will travel more for business next year, nearly twice the percentage of Boomers and Matures who plan to take more trips.
When traveling for business, younger generations tend be more loyal to their favorite hotel brands with nearly half saying they like to stick with the same brand regardless of location or convenience. Only about a third of travelers over 45 share that brand loyalty. A majority of older business travelers find major hotel brands too inconsistent to earn their loyalty.
Features that appeal to Gen Xers and Millennials include common areas and lobbies that can serve areas for them to work in and self-service kiosks for check-in and other services. All generations agree (77%) that complimentary internet access is essential but less than two-thirds are satisfied with the access provided by most hotels.