Game on: How one generation is changing the face of business

Posted On April 15, 2014

This is fascinating. We all know that technology has drastically impacted the daily workings of the business world. And we know the stereotype of today’s youth walking around with faces and fingers glued to some kind of mobile device or game system. Businesses are taking note.

According to Gartner, by the end of this year (2014), a full 70 percent of Forbes global 2000 will be using some sort of gamification (an app or other software that uses game theory to influence behavior). This is up from only 20 percent in 2012 – a significant change in two short years. Technorati author Geoff Simon believes this is primarily due to the increasing importance of Millennials as consumers and in the workplace.

The workplace application of gaming is especially interesting. Does the clear challenge (usually presented in some kind of visual) and the instant gratification of success (or shame of failure) of a game have potential as a way to engage and motivate employees around process improvement or general productivity?  Some people think so.

What do you think – can your employees be gamified? 

Categories: Blog, Generation Y / Millennials, Training Industry, Work, Workplace