If there’s one thing for certain, it’s not taxes

Posted On July 22, 2014

Don’t tell the Baby Boomers, but despite their numbers and impact on the world, they are not going to live forever. Apparently the most universal of truths is contributing to the latest in Boomer-driven business trends: eco-friendly burials. At least that’s what the Associate Press is telling us.

According to “Eco-friendly burials gain favor among Baby Boomers,” Al Gore’s generation is feeling a little guilty about the environmental legacy they are leaving behind and are increasingly opting to eschew traditional burials for a more “ashes to ashes, dust to dust” approach. Make no mistake, the 40 green cemeteries in the U.S. are not threatening the traditional business, but they are an interesting take on entrepreneurism. This is one more example of the Boomer generation saying “I did it my way.”

This is a trend I would expect to grow – not only because the younger generations, especially Millennials, are even more concerned about the environment than their Boomer parents. They are also more open-minded to non-traditional ideals. Why would burial practices be any different?

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Baby Boomers, Generation Y / Millennials