Building better workplaces to compete with working remotely
Posted On November 6, 2022
Much of America’s workforce sent home to either wait it out or work remotely during the height of the COVID-19 pandemic. Many of those asked to work from home apparently liked it, since nearly 60 percent of workers who say their jobs can be done from home are still working remotely, according to a Pew Research Center study. What does that mean for traditional workplaces? And for the buildings in which they’re housed? It’s a question faced daily by our guest in the latest episode of “What’s Working with Cam Marston.” James Lomax is Vice President of Asset Management and… Read More
Categories: Blog, Podcast, What's Working with Cam Marston, Work, Workplace
Troubleshooting for entrepreneurs: Identifying common problems and solutions
Posted On October 29, 2022
What are the secrets to starting and building a successful business? There are so many variables in entrepreneurship, it may not be possible to have an answer for every possible contingency. Nikki and Buddy Cummings have a lot of them, however, and they have the resumes to prove it. They’ve built and sold several successful businesses in industries ranging from high school sports marketing to renewable energy. Now they’re sharing what they’ve learned with other entrepreneurs through their California-based consulting business, Cummings Camp Programs. Our guests in the latest episode of “What’s Working With Cam Marston,” the Cummingses say entrepreneurs… Read More
Categories: Blog, Entrepreneurship, Podcast, What's Working with Cam Marston
The Auburn University aviation program is training a new generation of pilots
Posted On October 23, 2022
Want to learn to fly? Auburn University has a program for that. The roots of Auburn’s aviation program stretch all the way back to the Wright brothers, and include pilot training for World War II. These days, they’re preparing students for jobs in an aviation industry in desperate need of replacing a retiring generation of pilots. Our guests in the latest episode of “What’s Working with Cam Marston” were Auburn aviation program coordinator James Birdsong and professor of aviation management Jim Witte, who told us it’s a great time to enter in the industry if you want to learn to… Read More
Categories: Blog, Education, Podcast, What's Working with Cam Marston
The ‘sandwich generation’ needs help. A geriatric care manager can provide it
Posted On October 16, 2022
Have you ever heard of a geriatric care manager? I hadn’t, until I needed one. And if you have aging parents or loved ones, chances are you might be needing one soon, too. A geriatric care manager is a healthcare professional who helps families that are dealing with an aging or disabled loved one. Many of them are nurses, social workers or other healthcare professionals, and certification is available through the Aging Life Care Association. They can find resources in the community for the client and family; evaluate the home care situation and create a care plan; recommend retirement communities,… Read More
Categories: Blog, Matures, Podcast, What's Working with Cam Marston
Looking to advertise? Know your audience and know your search engines
Posted On October 9, 2022
If you follow social media trends, you probably already know that Facebook is not the place to reach millennials and Generation Z. But did you know that Google is not the primary search engine for many of them, as well? Our guest in the latest episode of “What’s Working with Cam Marston” was Tim Dozier, CEO of Hummingbird Ideas, a full-service advertising agency in Mobile. Part of his job is getting his clients’ messages in front of the audiences they’re trying to reach. If those audiences are in the younger generations, that’s increasingly in places like TikTok and YouTube. Dozier… Read More
Categories: Advertising, Blog, Generation Y / Millennials, Generations, iGen, Podcast, What's Working with Cam Marston
Collaboration with Business Alabama magazine
Posted On October 5, 2022
October begins a collaboration between Business Alabama magazine and What’s Working with Cam Marston. Each month I’ll dig deep in one of the magazine’s stories with those interviewed in the story for my radio show and podcast. We’ll begin with a conversation with the two leaders of Auburn University’s Aviation School. They’re teaching students to fly and commercial airlines are offering student jobs upon completion of their flight hours before they graduate. What’s Working looks forward to this collaboration and continuing to spread news of the trends shaping Alabama business.
Categories: What's Working with Cam Marston
Whether selling coffee or beer (and whether you’re 20 or 70), sound business principles abide
Posted On October 2, 2022
It’s tough enough to build and run one successful business. But starting over in a new industry at 67? For Hatton Smith, taking on a new challenge has been invigorating. After helping his family’s business, Royal Cup Coffee, become a national leader, Smith became the CEO and largest investor four years ago in Back Forty Beer Company, a Gadsden-based craft brewery. Smith, who had also played an integral role in helping resuscitate UAB’s football program, saw a company led by people who knew how to brew great beer, but needed capital. He was able to bring that capital and… Read More
Categories: Blog, Entrepreneurship, Podcast, What's Working with Cam Marston
Harnessing the power of an inter-generational workplace
Posted On September 21, 2022
I have long been an advocate of Baby Boomer and Generation X CEOs and managers not only listening to their millennial employees, but learning from them and giving them an active role in the decision-making process. The unique perspectives and skills of millennials are valuable in today’s workplace and can help a business ensure it is reaching the younger segments of the marketplace in the most effective ways. In the latest episode of “What’s Working with Cam Marston,” I spoke with someone who has taken that mindset a step further. Tanya Hart Little met Allison Johnston Frizzo while serving as… Read More
Categories: Baby Boomers, Blog, Entrepreneurship, Generation Y / Millennials, Generations, Podcast, Real Estate, What's Working with Cam Marston, Workplace
Social media and screen time: How will it affect the next generation in the workplace?
Posted On September 17, 2022
For today’s generation of young people, their smartphones are extensions of themselves. That’s how they communicate, how they entertain themselves, how they connect with others. One might even call it an addiction. Screen time predictably climbed noticeably during and after the pandemic, as recent studies show that young people spend an average of almost seven hours daily looking at a screen. How will that reliance manifest itself as this generation of young people enters the workplace? For answers, we turned to Kristi Bush, a licensed social worker, national education consultant and social media safety advocate, who joined us in the… Read More
Categories: Blog, iGen, Parenting, Podcast, What's Working with Cam Marston, Workplace
A Conversation with Ag Co-ops
Posted On September 15, 2022
Years ago an audience asserted that my content on generational differences in the workplace didn’t apply to rural communities and the people who work in those communities. “It wasn’t applicable,” he said, “because people in farming communities like ours know how to work.” I assured him that if it wasn’t applicable at the time, it was coming. Today in Nashville I presented to about 125 ag co-op workers and leaders at the request of a fertilizer manufacturer. Their struggle? Finding, hiring, and retaining next-gen workers. I followed an economist – nice slot to have. (Thanks Rich Tiller for the booking!)… Read More
Categories: Blog, Workplace