The Path to Distinction: How to set your business apart

The Path to Distinction: How to set your business apart

Posted On June 3, 2024

How do you set yourself apart from your competitors? The first step is becoming distinctive. How do you do that? Scott McKain can tell you. McKain, our guest in the latest episode of “What’s Working with Cam Marston,” is a speaker, author. consultant and Sales and Marketing Hall of Famer who has put a lot of study and research into how a company or brand can become distinctive. “Distinction to me is being the go-to in your category,” he said. “Why would a customer choose you instead of the other alternatives in the marketplace?” For many of us, it’s because… Read More

Categories: Blog, Entrepreneurship, What's Working with Cam Marston

Helping businesses grow through franchising

Posted On May 28, 2024

Burnie Juneau helps businesses grow. But only if they want to. Juneau, our guest in the latest episode of “What’s Working with Cam Marston,” works for Franchise Marketing Systems. Based in the Atlanta area, FMS identifies companies ripe for expansion through franchising, helps them prepare for the process, and then helps them find and vet franchisees. Most of these businesses are restaurants or service-related companies. Juneau, based in New Orleans, has a background in the food-service industry and focuses on restaurants from Texas to Florida. “I like to see successes,” he said. “I’m looking for Mom and Pops, businesses that… Read More

Categories: Blog, Entrepreneurship, What's Working with Cam Marston

Removing barriers to recovery for veterans and first responders

Posted On May 22, 2024

Military veterans are typically tough, can-do people. So it’s difficult for them to admit when they need help. Many of them do, however. One study found that half of the 64,000 veterans living in the Mobile, Alabama, area reported having some sort of addiction or mental health problem. But not only do they have trouble asking for help, they often find barriers to actually getting it. John Kilpatrick is dedicated to helping them overcome those barriers. Kilpatrick, our guest in a recent episode of “What’s Working with Cam Marston,” is a the founder and CEO of Vets Recover, an organization… Read More

Categories: Blog, What's Working with Cam Marston

Could AI be the answer to improving medical care and reducing doctor burnout?

Posted On May 11, 2024

We had Dr. Robert Pearl on a previous episode of “What’s Working with Cam Marston” to talk about how generative AI could open up a whole new world for medicine. Now that he’s written a book about it, “ChatGPT MD,” he came back on the show to share how what he calls “value-based care,” paired with the capabilities of AI, could transform the industry. “This is higher quality, more convenient access, and affordable costs – and I want to add another piece: Increased satisfaction for both the providers of care and the recipients of care,” said Pearl, a former CEO… Read More

Categories: Blog, What's Working with Cam Marston

How to protect yourself from scams and financial fraud

Posted On May 1, 2024

Dan Sigmond has seen lots of scams. It’s his job to arrest the guys perpetrating them. Sigmond, our guest in a recent episode of “What’s Working with Cam Marston,” is a special agent in the Mobile, Alabama, FBI office who specializes in financial fraud and white-collar crimes. And he says the best way to protect yourself against scams is to never let your guard down. You have to pay attention. You have to question everything,” said Sigmond, who has 19 years with the FBI after serving in the U.S. Air Force for nearly a decade. “What we see is when… Read More

Categories: Blog, What's Working with Cam Marston

How to grow a restaurant business (and how not to)

Posted On April 23, 2024

What kind of restaurant has the best chance at scalability? What are the most common mistakes restauranteurs make? What should anyone who wants to start their own business ask themselves? Lauren Fernandez knows, because she’s been there. Fernandez, our guest in a recent episode of “What’s Working with Cam Marston,” is the CEO of Full Course, an Atlanta-based investment company and accelerator that specializes in helping restauranteurs scale their businesses with an eye toward eventual sale. Fernandez is an attorney who became a restaurant manager and owner herself, so the advice she provides comes from experience. A self-described “MacGyver” whose… Read More

Categories: Blog, Entrepreneurship, What's Working with Cam Marston

Examining trends in workforce recruiting

Posted On April 17, 2024

There is value to remote working arrangements. Workers often prefer it. Productivity typically hasn’t been affected – and in some cases even increases. The pool of talent from which a company can recruit isn’t bound by geography. But most companies that embraced it by necessity during the pandemic are moving away from it. So says our guest in a recent episode of “What’s Working with Cam Marston” – Chris Lawrence of the Chicago-based recruiting firm Hirewell. Lawrence, who is based in Hirewell’s Atlanta office, says the prevalence of remote work made for a banner year for recruiting firms in 2021…. Read More

Categories: Blog, Recruiting, What's Working with Cam Marston

Selling team-branded gear (and getting smiles) just takes some personality

Posted On April 7, 2024

Shadrick Toodle came by his gift of charisma naturally. His mother raised six children and still found time to teach Sunday School and be the “candy lady” in the neighborhood. So when Toodle had kids of his own, he threw himself into their sports and other activities. And that, combined with his personal charm and judicious use of social media, has helped him build a business. Toodle, our guest in the latest episode of “What’s Working with Cam Marston,” owns Toodle Boys Sports, which designs, creates and sells unique branded clothing and other merchandise for high schools, club programs and… Read More

Categories: Blog, Entrepreneurship, What's Working with Cam Marston

Creating the ‘World’s Best Salsa,’ and growing a brand

Posted On March 31, 2024

Cooking is in Tony Tejas ‘ blood. But his background is in restaurant management. Tejas has now combined his cooking skills and his business sense to create his own products and his own company. He shared how in a recent episode of “What’s Working with Cam Marston.” A Mobile native, he spent part of his younger years in Houston and developed a love for Mexican cuisine. During his 20 years as a restaurant manager, he developed a concept for his own restaurant. While that concept never got off the ground, it became the catalyst for something else. Disgusted at what… Read More

Categories: Blog, Entrepreneurship, What's Working with Cam Marston

Preparing students for the workforce

Posted On March 26, 2024

We know, or by now we should know, that going to college isn’t the only path toward a good-paying and rewarding career. But many blue-collar industries are still in dire need of new employees who are ready to work, who will show up on time, and who have the skills to hit the ground running. Our guests in a recent episode of “What’s Working with Cam Marston” will be leading a school designed to produce just those kinds of employees. Baldwin Preparatory Academy is a career tech school opening in Loxley, Alabama, that will prepare students for the workforce. “All… Read More

Categories: Blog, Education, What's Working with Cam Marston
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