Your brand don’t matter. You better bring it.

Your brand don’t matter. You better bring it.

Posted On August 17, 2016

Generation X is, in many ways, the forgotten generation. Its numbers lag well behind Baby Boomers and millennials. It has not yet reached the concentration of wealth amassed, as a group, by the Baby Boomers. And it no longer gets to decide what’s cool, as it has passed that torch to the millennials. But Generation X is still a valuable and sought-after market. And they apparently like to drive SUVs. Companies like Ford, whose Explorer Sport is a top-seller among Gen-Xers, are aggressively targeting the latchkey kid generation, Forbes automotive contributor Dale Buss found, and they have solid reasons for… Read More

Categories: Advertising, Automotive, Generation X

Millennials & Marriage Trends

Posted On August 8, 2016

Millennials are getting married later than their parents and grandparents did. Statistics compiled by the Pew Research Center a couple of years ago showed that only 26 percent of millennials got married between the ages of 18 and 32, compared to 36 percent of Gen-Xers, 48 percent of Baby Boomers and 65 percent of what it calls the “Silent” generation, taken from the 1960 census. Some may suggest that this is a product of millennials being the Participation Trophy Generation. Young adults who were always praised as children and never allowed to fail might logically be expected to have difficulty… Read More

Categories: Generation Y / Millennials

Millennial House Buying & Student Debt

Posted On August 3, 2016

When are those Millennials going to start buying homes? This is a question many of us – such as economists, policy-makers, realtors, and homebuilders – keep asking. It is a well-known fact that homeownership rates among younger Americans have declined over the last 10 years. For example, in 2004 around 43% of people under the age of 35 were homeowners. That has steadily declined, to the point where in 2015 only 35% of them are homeowners. Why the decline? Most analysts point to higher levels of student debt as the reason. In mid-July the White House jumped into the fray,… Read More

Categories: Generation Y / Millennials, Home Ownership