Millennial Buying Trends

Millennial Buying Trends

Posted On July 18, 2012

We may think of Millennials as impulse buyers looking for instant gratification and the latest “in” thing, but they are turning into careful shoppers who compare prices and hunt for bargains, according to an AdAge analysis of SymphonyIRI surveys. In truth, Millennials have always gravitated to offerings that were free…

Categories: Blog

Millennials’ Outlook Darkens

Posted On July 23, 2012

We’ve typically characterized Millennials as an optimistic generation but that outlook may not survive their present circumstances. According to a widely publicized Newsweek story, Millennials are now America’s most “screwed” generation.  The story cites a host of scary statistics: Millennials’ net worth fell 37% from 2005-2010 (Matures’ fell 13%). The…

Categories: Home Ownership, Recession Economy, Training Industry

Generational Wealth Transfer – Update

Posted On July 27, 2012

At the turn of the century, economists estimated that about $41 trillion in wealth would change hands from one generation to another by the middle of the century. Now, a couple of new studies help clarify which generations will be inheriting how much. For starters, according to a MetLife study,…

Categories: Baby Boomers, Matures, Wealth

Millennials and the Evolution of Buying

Posted On July 31, 2012

As we’ve noted, Millennials have deferred or avoided major purchases such as cars and homes and turned away from the traditional retail, recording, video, and television businesses. They hunt for discounts, deals, freebies, and near-free (99¢) pricing. Now several commentators have suggested that technology has altered the generation’s approach to…

Categories: Blog

The Millennials Plight – Fight or Flight? No one knows.

Posted On July 17, 2012 Wonderful column on the plight of the Millennials in this time of “new normal.”  Worth the read.  What the author doesn’t mention is that the Millennials were raised to follow agenda and rules.  They have.  And now this.  Bitterness?  You’d better believe it.  How will their bitterness manifest itself…

Categories: Baby Boomers, Generations, Recession Economy

Grocers to Feel Generational Shift

Posted On July 13, 2012

The generation currently most likely to shop for groceries and cook at home, the Baby Boomers, will be spending less and cooking less. Meanwhile, the Boomers’ demographic replacements, the Millennials, don’t cook at home nearly as much. When they do, they are primarily interested in value (i.e., price) and convenience….

Categories: Baby Boomers, Blog

Millennials Going Cashless

Posted On July 11, 2012

Millennials expect technology to do just about everything for them. They even expect it to take the place of cash in the near future, according to a Visa survey.  80% of Millennials already shop online. Another 63% uses the Internet for financial transactions. 19% use their cell phones for that…

Categories: Blog, Downloadable Media, Product Design

“I Work Out.” “Side!”

Posted On July 11, 2012

I was in NYC yesterday and included some comments about the rarity of farmer’s kids in the workplace.  I emphasized that they typically don’t fit the generational stereotypes, that they have a strong work ethic long before their peers do.  A guy from the audience handed me a slip of…

Categories: Workplace