Millennials Freelancing

Millennials Freelancing

Posted On October 3, 2011

Faced with bleak employment prospects and a business climate increasingly geared toward independent consultants, more and more Millennials are opting for freelance employment as independent contractors than ever before. In a recent Elance survey, 83% of Millennials said they expected freelancing to be part of their career path and only 27% said that they preferred traditional employment to freelancing. A majority of Millennials who are currently freelancing say that they prefer it to working for a single employer. In another look at the issue, the CEO of MBO Partners, a consulting firm, cites a 250% increase in the number of… Read More

Categories: Workplace

General Mills Campaign Targets Boomer Nostalgia

Posted On October 5, 2011

Appeals to nostalgia are known to be effective with Baby Boomers, particularly in marketing campaigns that evoke memories of the Boomers’ “flower power” youth of the 60s and 70s. Now General Mills has launched a campaign aimed at Boomers that features Cheech and Chong, counterculture heroes, and their “magic” brownies. While Cheech and Chong appear in their familiar roles, it’s the brownies that have changed. Now, appropriate to Boomers’ age, the “magic” ingredient in the brownies is fiber. General Mills is using the famous hippies and their association with “magic” brownies of the past to market Fiber One brand 90-calorie,… Read More

Categories: Advertising, Baby Boomers, Generations

Boomers Click Through Online Ads – Millennials Do Not

Posted On October 11, 2011

Have you ever noticed a blinking or dancing ad to the side of the web page you were reading and wondered, “Who clicks on that?” Now we have an answer, at least a generational one. According to a recent JustAsk! survey, older Baby Boomers and Matures are the most likely to click through online ads while Millennials are the least likely. According to the survey, over three quarters of those over age 55 reported clicking through an online ad in the last 6 months. In comparison, just 58% of Millennials age 15-24 report clicking online ads. And the group in… Read More

Categories: Advertising, Baby Boomers, Downloadable Media

Millennials to Loyalty Programs: Fast, Free and Easy

Posted On October 13, 2011

Millennials love free stuff. The Napster Generation is accustomed to getting a lot of what it wants for free online. And that attraction to freebies is proving to be boon among Millennials for loyalty and rewards programs that appeal to it. According to an Aimia survey, Millennials are more likely than other generations to take part in customer loyalty programs when there is a giveaway offered. In general, Millennials lag slightly behind other generations in participation in consumer loyalty programs. About 77% of Millennials report participating in some kind of loyalty program, slightly less than older generations. But when a… Read More

Categories: Advertising, Blog, Downloadable Media

Millennial Investors Shunning Stocks

Posted On October 21, 2011

As the leading edge of the Millennial generation dips its toes into investing, they are more leery of the stock market than previous generations. A survey conducted by MFS Investments finds that Millennials are just as likely to keep their investment dollars in cash instruments, like savings accounts and money market funds, as they are to invest in stocks – a more conservative approach than older generations and a more cautious allocation than is normally recommended for young investors. Millennial fears about the stock market stem from the 2008 crash and recession as well as the fact that the market… Read More

Categories: Work

Boomers a House Divided on Real Estate

Posted On October 25, 2011

Boomers can be described as two generations in one. Leading Edge Boomers (or Early Boomers, b.1946-1954) and Late Boomers (or “Generation Jones,” b.1955-64) often exhibit different traits and tendencies as consumers. Their current attitudes about real estate highlight the differences between older and younger Boomers perfectly. A recent Coldwell Banker survey shows Leading Edge Boomers to be a generation preparing for retirement – downsizing, consolidating, conserving – while Late Boomers are still ambitious and acquisitive. According to the survey, only 6 percent of agents surveyed say their older Boomer clients are looking to upgrade, while 31 report that younger Boomer… Read More

Categories: Baby Boomers, Real Estate, Training Industry