Get the most out of your marketing by working inside-out

Get the most out of your marketing by working inside-out

Posted On August 29, 2023

We all know digital marketing is important for your business. But have you thought about how you’re marketing yourself? Where do you start? Our guest in the latest episode of “What’s Working with Cam Marston” maintains that it’s best to use what he calls an inside-out approach. Gayle Rogers is the founder and self-described Chief Happiness Officer at The Atomic Agency, a Birmingham-based digital marketing firm. He describes the concept of inside-marketing like this: “We’re big advocates of starting with the things that are closest to you, that you have the most control over, and fixing those first, and then… Read More

Categories: Advertising, Blog, What's Working with Cam Marston

Inside Out Marketing – The Basics Of Marketing Your Business with Gayle Rogers of The Atomic Agency

Posted On August 28, 2023

There are basics to marketing your business. Before business owners get into the weeds of fancy marketing tactics, they need to make sure the basics are covered. Gayle Rogers of The Atomic Agency works with owners of new businesses as well as business veterans to make sure the fundamentals are well taken care of before anything sophiticated can begin. Hear Gayle’s advice for what bases you need to make sure are covered. Click here to get the Checklist Gayle offers listeners.  Show Sponsors: First Horizon Bank’s “Bucket Listening” Podcast Seth Cherniak & Jeffrey Matthews Financial E3 Termite and Pest Control… Read More

Categories: Libsyn

Sports tourism can give communities an economic boost

Posted On August 25, 2023

Sports are fun, an entertaining way to spend our weekends. But they can also provide an economic boost to a community through sports tourism. Take Huntsville, for instance. The thriving north Alabama city hosted 59 sporting events last year, bringing in more than $32 million in economic impact and generating more than 52,000 hotel room nights. Our guest in the latest episode of “What’s Working with Cam Marston” is the man whose job it is to attract those events — Joel Lamp, convention sales and sports manager for the Huntsville/Madison County Convention and Visitors Bureau. Lamp, who was featured in… Read More

Categories: Blog, What's Working with Cam Marston

Burning Our Brains

Posted On August 25, 2023

The heat’s cooked our brains.  —— The heat’s taken its toll. It’s been unrelenting. Brutal. The greenery looks weary. The grass dries and turns brown within hours of any moisture. My car thermometer regularly reads around 110 and I saw online that it feels much hotter. We need a break. We need relief. My dog looks at me and says “No way I’m walking on that street. That street will burn my feet right off” and she’s right. It’s affecting us mentally. We’re budding on crazy. It’s cooked our brains. Recent headlines are all you need to see. A lady… Read More

Categories: Libsyn2

Fear of failure is a powerful motivator in business

Posted On August 22, 2023

DSI Security Services was started over 50 years ago when the construction company building a nuclear power plant near Dothan, Alabama, turned to the local sheriff for help in securing the job site. Alan Clark, the son of that sheriff, is now chairman of the board of DSI and has helped the company grow into one of the biggest privately-held security companies in the nation, with over 5,400 employees in 33 states. Most of that growth has been organic, says Clark, our guest in a recent episode of “What’s Working with Cam Marston.” Clients like BMW ask DSI to expand… Read More

Categories: Blog, Entrepreneurship, What's Working with Cam Marston

Sports Tourism is Big Business. Joel Lamp is the Sports Manager for the Huntsville CVB.

Posted On August 21, 2023

Sports Tourism draws athletes and their families from hundreds of miles to destinations where they can compete. Joel Lamp is the Sports Manager for the Huntsville Convention and Visitors Bureau and is responsible for filling the statiums, stands, fields, rinks, pools, and courts around Huntsville with these athelets. The opportunities continue to grow. Turf a field (artificial turf) and it’s a football, soccer, and lacrosse field ready for competition year round. What the locals and community isn’t using during the week, Joel recruits people to travel and play. Joel’s podcast is The Business of Sports Tourism Podcast that you can… Read More

Categories: Libsyn


Posted On August 18, 2023

Last week I danced in front of a train to try to get it to move. —– Trains have always held great symbolic meaning. They represent the future, a new destination, an opportunity. In movies, the characters board trains in the hopes of greater things down the tracks. Lovers tearfully depart at train stations. Though tragic it’s what’s best for each of them. Bandits of the wild west knew there was a strong box on a train full of money. Convicts break out of jail and if they can make it to the train it will take them away from… Read More

Categories: Libsyn2

Fear of Failure Drove Alan Clark to Grow His Father’s Security Firm – DSI Security – into a 33 State Enterprise

Posted On August 14, 2023

Started by a retired sherrif hired to protect construction on a nuclear power plant near Dothan, Alabama, DSI Security Services now has operations in thirty-three states and 5400 employees. Alan Clark is chairman of the board. His father was the retired sherrif and his two sons are now involved in the company. Alan cites solid customer relationships who wanted DSI’s services in their new locations around the country as one of the fuels for his growth. Another is his fear of failure. He had to take care of the company his father started and find enough work to employ his… Read More

Categories: Libsyn

How do you attract and manage multi-million-dollar clients? Start by listening to them

Posted On August 13, 2023

What are most important things to know and do when your job is to attract and manage multi-million-dollar clients for one of the largest hotel chains in the world? Our guest in the latest episode of “What’s Working with Cam Marston” can tell us. Jason Cohen is Executive Director of Global Corporate Meetings & Events at Accor Hotels. While Paris-based Accor may not be as well-known to Americans as some of the major U.S.-based chains, it’s the fourth-largest hotel company in the world, with over 5,500 hotels in 130 countries and over 40 brands in North America. Cohen came up… Read More

Categories: Blog, Travel, What's Working with Cam Marston


Posted On August 11, 2023

This week I take an imaginary walk through Jackson Square in New Orleans and ask a caricature artist to draw me something…different.  —– There are sections of our society that have become parodies of themselves. Once proud, they’re now laughable forms of their former self. Imagine this: You’re walking through the New Orleans French Quarter. You stop at one of the caricature artists on Jackson Square. You say, “Hey Mr Caricature artist. I don’t want a picture of me. I want you to draw a picture of, let’s say, today’s country music.” That caricature artist would draw country music exactly… Read More

Categories: Libsyn2
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