Millennials: The Movie

Millennials: The Movie

Posted On April 23, 2012

Marketers and advertisers have all the reading material on Millennials they could ever want, in the form of books, surveys, and market research. Now, a new unit of NBCUniversal called Curve Films has produced a film that documents Millennials’ outlook and position in the marketplace. The film, “Y Now,” is aimed at Madison Avenue, and distills research about Millennials into 22 minutes of interviews with 9 real live Millennials. Each interview segment is designed to represent a different stage or type of the Millennial generation from those just out of school to those who have started careers and families. It… Read More

Categories: Blog, Product Design

Boomer Brain Drain

Posted On April 17, 2012

The retirement, or pending retirement, of thousands of Baby Boomers a day (10,000 turn 65 each day for the next couple of decades) is leaving employers with some difficult holes to fill. While there might be plenty of applicants for new job openings, the experience and job skills that Boomers are taking with them into the sunset will be difficult to replace. According to the AARP, 72% of HR professionals surveyed report that they will have a problem replacing the skill, knowledge, and experience of Boomers retiring from their organizations. As a result, many are doing more cross-training of younger… Read More

Categories: Baby Boomers, Generations, Work, Workplace

Two Generations in One, Part 2?

Posted On April 12, 2012

As we’ve noted here before, it often makes sense to treat Baby Boomers as two generations in one. The Early Boomers and the Late Boomers (aka Generation Jones) differ in some experiences and values. Now, some new market research suggests that Millennials may also be divided into two subgroups based on their different experiences of the Great Recession The study, conducted by marketing faculty at UMass, shows that older Millennials values have changed more due to their experience of the recession. That makes sense because Millennials in their 20s and 30s have been more exposed to the effects of the… Read More

Categories: Recession Economy

Millennial Diversity

Posted On April 26, 2012

Millennials share a few common characteristics but can’t all be lumped together and stereotyped, according to study by the Boston Consulting Group. “The Millennial Consumer: Debunking Stereotypes” is based on a survey of 4,000 Millennials and 1,000 from older generations. The study found a few shared traits, most notably an affinity for technology, that confirmed existing stereotypes. Millennials are significantly more likely, in some cases by a margin of 2-to1 to use various tech devices than non-Millennials. Other well-known traits that showed up in the survey include Millennials’ preference for convenience and efficiency, for peer input and social interaction, and… Read More

Categories: Downloadable Media

Generational Spending

Posted On April 3, 2012

Millennials have had less disposable income in their 20s and 30s than the Boomers and Xers before them did, according to an analysis by AdAge. According to figures derived from the Bureau of Labor Statistics, both Millennials and Xers have spent more on housing, health care, and education when between the ages of 25-34 than the Boomers did at the same age. In the case of Millennials, those higher costs combined with a recessionary economy have curtailed their ability to spend on everything else. In 2010 dollars, Millennials (during ages 25-34) have spent $21 billion more on rent than Boomers… Read More

Categories: Baby Boomers, Blog, Generation Y / Millennials, Generations, Recession Economy