Each generation has buying and service biases. Learn them to quickly connect with and develop rapport with different generations of customers.
Categories: VideosThis is a simple and free service offered to help with your event or meeting. To generate excitement for the upcoming event, a simple welcome video is recorded to give your attendees an indication of what they’re going to hear. Send the link out to them and have them watch. Similarly, as a follow up to the presentation a video can be recorded on site highlighting the most important points from the speech. Send attendees the link and have them watch it about a week later. Easy and simple.
Categories: VideosHere are some funny moments from some recent presentations.
Categories: VideosMillennials are finding it tough to land jobs and it’s not just because of the economy. In many cases, they may be their own worst enemies in the application and interview processes. Recruiting firm Adecco surveyed hiring managers and found them more likely to hire Boomers than Millennials, in many cases because of the mistakes that Millennials make when applying and interviewing. Managers surveyed were three times more likely to hire a Boomer than a Millennial and they weighed in on the key mistakes that Millennials are making. The top mistake Millennials make is wearing inappropriate attire to an interview,… Read More
Categories: Baby Boomers, Generations, WorkplaceMuch has been made of Boomers and even Matures working well-past retirement age and potentially denying opportunities to Millennials entering the job market. A new study from the Center for Retirement Research shows that the number of workers staying on after retirement age has steadily increased, whether from necessity or desire, over the last 35 years. However, increased numbers of retirement-age workers corresponds to more opportunities for younger generations, not less. The study shows that when older workers stay on the job, they create more economic growth and consumer demand, which, in turn, create more opportunities for younger workers. “Older… Read More
Categories: Generations, Matures, Recession Economy, WorkBaby Boomers are supposed to be the original “me” generation and the one most motivated by money, and Millennials have the reputation of being entitled and demanding, but it’s Generation X that’s most likely to ask for a raise, according to a survey of managers by SuccessFactors. Gen Xers were the most likely to ask for a promotion (49%), more money (39%), a signing bonus (37%), or better working arrangements (36%). Millennials were much less likely to demand promotions and raises, but did ask for additional training more than any other generation, a pattern consistent with other studies we’ve seen…. Read More
Categories: Generations, WorkplaceMacy’s, the venerable department store giant, is launching 13 new clothing brands and expanding 11 others to appeal to Millennial shoppers. Macy’s CEO Terry Lundgren predicts Millennials will be “the single biggest purchasing group, bigger than the Baby Boomers,” and declares, “We must be the place of choice for this consumer.” As we’ve suggested here, Millennials can be divided into two distinct groups and so, smartly, some of Macy’s new brands will be targeted at consumers aged13-22 and others at those aged 19-30. Macy’s estimates that Millennials can spend at least $65 billion annually on department store retail fashion, alone…. Read More
Categories: Product DesignIn an earlier post, we looked at the disconnect between Millennials’ nearly 2-to-1 support for the incumbent and their economic condition (struggling), which would typically incline them to vote against the incumbent. We noted that Millennials are not as dissatisfied with their status as many might believe and are driven in large part by social issues. Now, a survey by The Intelligence Group sheds some additional light by showing that Millennial voters are focused on the wider world and social causes more than their own economic condition. According to the survey, 73% of Millennials will base their vote for president… Read More
Categories: Menu 1, Recession Economy, Voting BehaviorFour Generations in the Workplace An examination of the Four Generations making up today’s workplace with tips, tactics, and best practices for recruiting, retaining, managing, and motivating all four.
Categories: VideosLearn how history is repeating itself with each generation. The future is predictable: Be Ready. (This is a follow up piece to a client mailer.)
Categories: Videos