Boomers Caring for Matures

Boomers Caring for Matures

Posted On November 29, 2012

As Baby Boomers work towards retirement and see their kids off to college, many are finding that they still have a major responsibility: caring for their parents. 40% of Boomers are caring for their aging parents, all of the Mature generation. And it’s definitely affecting their lives and work: nearly…

Categories: Baby Boomers, Generations, Matures

Millennial Marketing Jumps the Shark

Posted On November 27, 2012

Campbell’s Soup may have outdone themselves, and everyone else, with the generational marketing of their new product line, Campbell’s Go.  “Designed by Millennials for Millennials,” is Campbell’s pitch for a new line of soup in a microwaveable pouch. The immediate reaction is that the effort is, well, overcooked. Brian Williams…

Categories: Advertising

Millennials Discovering Responsibility, Frugality, Sacrifice?

Posted On November 15, 2012

Millennials have had the reputation as being impatient, entitled, and self-indulgent. But as they progress into adulthood, some studies are showing that they are becoming mature, responsible, and frugal, and given to self-sacrifice. Some highlights: • They’re eating out less. Meals out among Millennials have declined by about 20% over…

Categories: Uncategorized

Construction Industry Institute (CII) Program called How to Achieve Success in your Workplace: An MBA of a Different Sort

Posted On November 14, 2012 Above is a link to an association write up of a program I put together for them on how to get their next generation of leaders prepared for roles of responsibility – how to work with the leaders of today and how to prepare yourself for leadership tomorrow.  We…

Categories: Baby Boomers, Matures, Workplace

Generational Vote Post-Mortem

Posted On November 13, 2012

Now that the 2012 election is over, the generational breakdown of the vote is no longer a matter of speculation but one of record. Exit polling tells which age groups showed up and for whom they voted, a long with a raft of other demographic data. One of the key…

Categories: Voting Behavior

Gen X Fearing Retirement

Posted On November 8, 2012

Generation X has been notoriously reluctant to embrace appropriate retirement investments. A new Pew study offers a clue as to why: they may be too afraid to even look at them. The study showed that Xers are more afraid than any other generation that their retirement will be accompanied by…

Categories: Generations, Work

Millennial Votes Driven by Branding, Social Media

Posted On November 1, 2012

The recent Intelligence Group survey of Millennials found that they interact with candidates and political parties in the same way the interact with their favorite brands: through causes and social media. In Millennials, the president of the Group sees “little distinction between airing their support for a candidate, a cause,…

Categories: Product Design, Voting Behavior

Leadership Insights

Posted On November 8, 2012

Categories: Videos

Full Range of Topics

Posted On November 3, 2012

Categories: Videos
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