The Pew study of Millennials from a few years ago got everyone’s notice with the factoid that most Millennials sleep with their cell phones at hand. Now, a new Cisco study takes look at Millennials waking relationships with their smartphones and finds them inseparable. In fact, Millennials don’t just sleep…
Categories: Blog, Downloadable MediaMillennials are inclined to save retirement and a few incentives might help them get over their wariness about the risks. Those are the conclusions of a new Prudential Retirement study of what will get Millennials into retirement savings. According to the survey of Millennial employees, many of them (83%) are…
Categories: Financial Services, WorkWhile there are many threats to the performance of equity markets, the onslaught of Baby Boomer retirements will not be one of them, according to financial analysts. While events like the “fiscal cliff” or downturns like the one in 2008 will continue to affect market performance, the fear that a…
Categories: Baby Boomers, Financial Services, WorkMillennials are open to advertising, like to be entertained by it, and, if they like the message, they are likely to pass it on. A study of 4,000 Millennials by Edelman Berman revealed that only 3% of Millennials are resistant to advertising. 80% of them said they like to be…
Categories: AdvertisingA new study by Nielsen shows that Generation X responds to authenticity in advertising above other qualities and approaches. Advertising that is calm, reasonable, and based on real life will appeal to Xers in contrast to more aspirational, extreme, and exaggerated styles that appeal to Millennials. The study found some…
Categories: Advertising, Blog, WomenAs the holiday shopping season shifts into high gear, Millennials and Baby Boomers both plan to spend, but each generation will shop in its own way. Millennials will use smartphone and online shopping about twice as much as Boomers. Boomers on the other hand, are much more likely to visit…
Categories: Baby Boomers