Middle Child Syndrome of Gen X
Posted On June 29, 2016
“Marsha, Marsha, Marsha!” Most Generation Xers know exactly where that phrase came from and who said it – Jan Brady on the Brady Bunch. With her whiny lament for attention and jealousy of her sisters, Jan came to be a symbol of the archetypal middle child. In the generational household,…
Categories: Financial Services, Generation X, Wealth
25% of the US Population and Spending $200 Billion Annually by 2017
Posted On June 26, 2016
I’ve written a lot in this space about the millennial workplace, but appealing to employees is only part of a company’s challenge in dealing with generational transition. Even more important is adjusting to the millennial consumer. Forbes contributor Micah Solomon is calling 2016 “The Year of the Millennial Consumer,” noting…
Categories: Generation Y / Millennials, Product Design