Why advertising can be important for law firms — and their clients
Posted On February 22, 2020
If you drive in Alabama or watch TV or listen to the radio, you have seen or heard an advertisement for a personal injury lawyer. They’re everywhere – on billboards, on the sides of buses, in newspapers and magazines, maybe even embedded beneath the lacquer on the tables in a favorite restaurant. Why are these types of ads effective? What’s the difference between such advertising, which is legal for attorneys to do, and solicitation, which isn’t? Our guest in a recent episode of “What’s Working with Cam Marston” shared some answers to these questions. David Greene is the founder and… Read More
Categories: What's Working with Cam Marston
How our love for pets is changing the veterinary industry
Posted On February 20, 2020
Pets have become an increasingly important part of American life. Pet ownership has grown from 56 percent of the households in this country in 1988 to about two-thirds of them today. More pets means more demand for veterinarians. But those larger numbers of pet owners also have different priorities than their parents and grandparents. Their pets live in the house, not the backyard. They pay closer attention to their diets than just tossing them table scraps. So they not only need more veterinarians, but veterinarians who are ready to give them the level and type of care they’re looking for…. Read More
Categories: What's Working with Cam Marston
Why advertising can be important for law firms — and their clients
Posted On February 5, 2020
If you drive in Alabama or watch TV or listen to the radio, you have seen or heard an advertisement for a personal injury lawyer. They’re everywhere – on billboards, on the sides of buses, in newspapers and magazines, maybe even embedded beneath the lacquer on the tables in a favorite restaurant. Why are these types of ads effective? What’s the difference between such advertising, which is legal for attorneys to do, and solicitation, which isn’t? Our guest in a recent episode of “What’s Working with Cam Marston” shared some answers to these questions. David Greene is the founder and… Read More
Categories: What's Working with Cam Marston
For selling whiskey, a bootlegger’s story helps, but the proof’s in the bottle
Posted On January 17, 2020
How important is a good story to branding? It certainly doesn’t hurt. In a crowded marketplace for whiskey, a great story helps set Clyde May’s Alabama Style Whiskey apart. May was a bootlegger who never sold a legal bottle in his life. But he was also an innovator who found a unique way to create a smooth finish even in batches that weren’t aged nearly as long as they are now. After May’s death, his family took the business legit and now we can all taste why people all over Bullock and Pike counties asked for May’s “Christmas whiskey.” May’s… Read More
Categories: What's Working with Cam Marston
How specialty milkshakes and a lot of work brought growth (and Mark Cuban) to The Yard
Posted On January 12, 2020
What does it take to win on Shark Tank? What does it take to create a successful business in the same space where others in the same industry have failed? Chelsea and Logan Green can answer both those questions. The owners of The Yard Milkshake Bar, our guests in the latest episode of “What’s Working With Cam Marston,” opened their first location just three years ago and now have franchises in four states with others in the works. Among their investors: Dallas Mavericks owner Mark Cuban, who bought a stake in their business after a successful appearance on the ABC… Read More
Categories: What's Working with Cam Marston
The key to a happier new year: Gratitude
Posted On January 3, 2020
Gratitude is important. We have an entire holiday built around it (Thanksgiving isn’t just about turkey, you know). But how many of us actually give thanks on a daily basis? As we come to the close of another holiday season, Christmas 2019 and New Year’s 2020, we stepped away from the workplace to look at the concept of gratitude on a live holiday episode of “What’s Working with Cam Marston.” Our guests in this episode are Columbia University psychology professor Dr. Tal Ben-Shahar, whose book Happier examines the importance of gratitude, and two Mobile residents who have gone through traumatic medical… Read More
Categories: What's Working with Cam Marston
The importance of zoos and doing one little thing to save the planet
Posted On December 30, 2019
Are zoos a good thing? Some people would tell you they aren’t, that they’re enclosing animals meant to live in the wild and putting them on display for our own entertainment. Joel Sartore would ask that you consider another angle. “The animals get abundant attention and care and they thrive and they breed,” said Sartore, a world-renowned wildlife photographer. “This is hugely important, because a lot of the species that we photograph don’t exist in the wild anymore. Zoos are the real arks. They contain these animals and they’re holding them and keeping them going until a time when we… Read More
Categories: What's Working with Cam Marston
How an ‘environmentalist capitalist lunatic farmer’ is changing how we think about agriculture
Posted On December 17, 2019
How does an English major become a successful farmer? And how does a man who just wanted to see if he and his wife could subsist while farming his family’s land become an internationally renowned authority on regenerative, environmentally-friendly farming and ranching methods? Joel Salatin, our guest in a recent episode of “What’s Working with Cam Marston,” says it all happened like most great success stories – largely by accident. With his family, Salatin co-owns Polyface Farm in Virginia’s Shenandoah Valley and refers to himself as a “Christian libertarian environmentalist capitalist lunatic farmer.” What he and his family have done… Read More
Categories: What's Working with Cam Marston
Managing an institution like the Grand Hotel means respecting tradition and creating memories
Posted On December 12, 2019
What does it take to manage a place that people love so much, they come back year after year? Scott Tripoli can tell you. Our guest in a recent episode of “What’s Working with Cam Marston,” Tripoli is the general manager of the Grand Hotel Golf Resort and Spa in Point Clear, an institution on the Eastern Shore of Mobile Bay that draws a loyal following of repeat customers. “I’ve met people who say: ‘This is my 72nd straight year at the Grand Hotel,’” Tripoli says. That’s a different sort of customer than most of those Tripoli dealt with in… Read More
Categories: What's Working with Cam Marston
Catching back up with Eleven86: More than just selling water
Posted On December 3, 2019
Back in April, we met Marquis Forge, who left the automotive industry to answer a call from on high – a call to enter an industry he knew little about. Forge founded Eleven86 Water in Autaugaville, Alabama with a mission to help revitalize the town in which it’s produced. “This is a homegrown, bottled-at-the-source, state of Alabama product,” Forge notes. Recently, I caught back up with Forge in a live edition of “What’s Working With Cam Marston,” and got an update on how the business has grown in the seven months since we last spoke. That growth has been steady…. Read More
Categories: What's Working with Cam Marston