Cold-calling for sales isn’t dead — if it’s done right
Posted On September 26, 2023
Cold-calling for sales is dead, people will tell you. Brian Tanner says that’s hogwash. Tanner, our guest in a recent episode of “What’s Working with Cam Marston,” is the Managing Principal at the Birmingham, Alabama, office of EPIC Insurance Brokers and Consultants, a commercial insurer that is the 15th largest in the nation. And he says cold-calling, when done right, is the best way to drum up new business. How do you do cold-calling right? Tanner has three tips: Always stand up. “If you’re sitting down, they can hear it,” he said. “They know you’re flat. You don’t play sports… Read More
Categories: Blog, What's Working with Cam Marston