The first rule of advertising is to know your target audience. The second rule should be a no-brainer: don’t actively offend them. Somewhere on the way to being creative Bloomberg Businessweek advertisers seem to have forgotten rule number two. In a “funny if it didn’t happen to you” subscription campaign, the Bloomberg affiliate encourages parents, friends and family members of Millennials to send the young workforce a pithy e-card and a 12-month subscription to Businessweek. Problem is, the e-cards appeared more pithy to the givers than to the intended recipients. What I find particularly odd about this campaign is that… Read More
Categories: Advertising, Generations, Recession EconomyA new study by the St. Louis Fed takes a look at the housing crisis, particularly foreclosures, and finds a mixture of predatory lending and household overreach to blame. The hardest-hit demographic has been Generation X and, according to the Fed, Xers share some of the blame. Generation X has been the most likely to be foreclosed but also the most likely to have overreached. The median age of a foreclosed homeowner is 44. The least likely to be foreclosed: Boomers with a median age of 52. The most surprising finding of the study, though, is that many Xers overreached… Read More
Categories: Home Ownership, Real Estate, Recession Economy