The dreams vs. reality of young entrepreneurism
Posted On February 10, 2015
With the near-extinction of “the company man” in today’s workforce, more and more workers dream of taking control of their own destiny. Generational research from the U.S. Chamber of Commerce Foundation indicates that half to two-thirds of Millennials are interested in entrepreneurship. Yet a recent study conducted by The Wall Street Journal shows only 3.6% of professionals under 30 own stock in a private company, down from 10.6% in 1989 and even 6.1% as recently as 2010. So why doesn’t desire equate to action? Where to begin… Money is certainly a key factor. With Millennials coming into the workforce at… Read More
Categories: Entrepreneurship, Generation Y / Millennials
Attracting Millennials: The location factor
Posted On February 3, 2015
According to a recent report by Cushman & Wakefield, attracting Millennials has a something in common with selling real estate: location, location, location. And more precisely, urban locations. As it turns out, Millennials are city dwellers and they are all about convenience, so if you want them to come to you, well, you may need to go to them. Why the big surge in city living? CW’s report cites surveys, including one that shows 62% of Millennials prefer mixed-use communities. Perhaps more important, Millennials have a tendency toward delayed adolescence (or adultolescence). As I’ve talked about here many times, the… Read More
Categories: Generation Y / Millennials, Workplace