Middle Child Syndrome of Gen X
Posted On June 29, 2016
“Marsha, Marsha, Marsha!” Most Generation Xers know exactly where that phrase came from and who said it – Jan Brady on the Brady Bunch. With her whiny lament for attention and jealousy of her sisters, Jan came to be a symbol of the archetypal middle child. In the generational household, it’s Generation X that is playing the role of Jan Brady, stuck between the bigger Baby Boom generation and the up-and-coming millennials. In a recent Forbes article, Cynthia Meyer notes that Gen-Xers are often overlooked when it comes to financial security, their concerns wedged between the impending retirement of the… Read More
Categories: Financial Services, Generation X, Wealth
25% of the US Population and Spending $200 Billion Annually by 2017
Posted On June 26, 2016
I’ve written a lot in this space about the millennial workplace, but appealing to employees is only part of a company’s challenge in dealing with generational transition. Even more important is adjusting to the millennial consumer. Forbes contributor Micah Solomon is calling 2016 “The Year of the Millennial Consumer,” noting that millennials make up 25 percent of the U.S. population and are expected to be spending $200 billion annually by 2017. How to appeal to a growing demographic that is wielding an increasing share of the nation’s buying power? You’ll need more than hip ad campaigns and catchy Twitter hashtags…. Read More
Categories: Generation Y / Millennials, Product Design