Contrary to Popular Myths, the Millennials Aren’t the Only Game in Town
Posted On May 30, 2017
You have, no doubt, been inundated by now with advice on how to market to millennials, and with good reason. They are not only the largest segment of the workforce, but also the largest segment of consumers. You know to keep your website up-to-date, with easy-to-use customer service tools and a format that translates across multiple platforms. You know to take advantage of social media marketing tools, and to engage with your customers through a variety of channels. You know to create not only value, but a sense of global responsibility and citizenship for your customers when they do business… Read More
Categories: Baby Boomers
Are Changing Ethics a Reflection of Life Stages? Let’s hope…
Posted On May 17, 2017
Has relativism taken over in the digital age? Are millennials more likely to believe the ends justify the means? Does the largest generation in today’s workplace believe that ethics are negotiable in business? The Wall Street Journal recently cited an EY survey that would seem to say so – or at least that it’s more prevalent than in previous generations. In interviewing more than 4,000 people in 41 countries in Europe, the Mideast, Africa and India, the study found that one in four of the millennials surveyed could justify paying bribes in order to support their business (compared to 14… Read More
Categories: Baby Boomers, Generation Y / Millennials, Work, Workplace
Oversharing: You’ve probably done it, too. Everyone else has.
Posted On May 4, 2017
How many times, as we scroll through our social media pages, do we find ourselves shaking our heads and muttering: “TMI?” Embarrassing moments, catty observations and gossip, judgmental pet peeves, our romantic relationships and sex lives, what we ate for lunch – it seems that today, almost nothing is too risqué, too personal or too humdrum to be shared for our online “friends” to see. Or depending on our privacy settings, the whole world. Seriously, people don’t care what our pulled pork sandwich looks like. And yet, we pull out our cellphones, snap a photo and post it to Facebook… Read More
Categories: Generations