Are Millennials, online shopping taking a bite out of Black Friday?
Posted On November 29, 2017
Is Black Friday fading? It depends on who you ask. Anecdotal evidence around the country seemed to indicate that the traditional Friday-after-Thanksgiving shopping spree wasn’t as big a free-for-all as in past years, but Forbes cited numbers from the National Retail Federation and Prospect Insights & Analytics that showed turnout to be higher than expected. Meanwhile, Bloomberg reported that online spending on Black Friday was a record $5.03 billion, according to Adobe Systems Inc. — up nearly 17 percent over last year. We didn’t even wait for Cyber Monday. The ease of online shopping has taken a bite out of… Read More
Categories: Advertising, Generation Y / Millennials, Wealth