Advertising in the social media age: Why it’s still worth it to lean on the professionals
Posted On January 31, 2019
What makes good advertising? And in an age of social media, easily available metrics and intricate video editing tools, why can’t we just do it ourselves? Our guests in the latest episode of “What’s Working with Cam Marston,” Jennifer Dira and RT Herwig of the Mobile-based advertising firm Lewis Communications tell us that while technology may make the idea of DIY advertising tempting, that old business adage still applies – you get what you pay for. “Everybody thinks they can do everything now,” Herwig says. “It really comes down to being able to craft stories.” Because stories are still what… Read More
Categories: Blog, Podcast, What's Working with Cam Marston
The fall of the golf course community and rise of the … agrihood?
Posted On January 30, 2019
The good news for the real estate market is that millennial home-buying has slowly been trending upward since 2017. If you live in a golf course community and was hoping that’d help your property values, however, the news maybe isn’t so good. According to the Wall Street Journal, millennials are shunning such communities because they “are not interested in golf,” leaving property values along the fairways sliding. That’s got older generations who bought up such properties as their own little slice of paradise trying to blast their way out of the bunker in some areas of the country. So if… Read More
Categories: Blog, Generation Y / Millennials, Home Ownership, Real EstateWhat You Get when you Hire an Ad Agency
Posted On January 28, 2019
Jennifer Dira and RT Herwig are ad agency veterans with a clear understanding of how they can best help their clients. From helping clients craft a plan for their own growth to taking clients’ plans and ramping them up, Dira and Herwig of Lewis Communications helps their clients learn more about their current customer and helps them reveal customers they don’t yet know about. Listen to learn the modern capabilities of today’s forward thinking advertising agencies. Check out this episode!
Categories: Libsyn
AL Public Radio – Keeping It Real – Friday, January 25
Posted On January 25, 2019
Alabama Public Radio – Keeping It Real – January 25 Tying together the government shutdown, CVS receipts, the Sermon on the Mount, and coupons.
Categories: Keeping It Real
Having trouble adulting? Now there’s a class for that
Posted On January 22, 2019
Well, this won’t help combat the millennial stereotype: There apparently is now such a thing as “adulting classes.” According to CBS News, the classes teach life skills like cooking, sewing, budgeting and time management — you know, those things most of us learned from our parents or through our own trial and error. I can see the memes now: “What do these things have in common?” in all-caps above pictures of a cassette tape, a rotary phone and a frying pan. “Millennials don’t know what they are.” Before we laugh too loudly, however, let’s remember that it’s the Baby Boomer… Read More
Categories: Blog, Generation Y / Millennials, ParentingA Passion for People and Service, Cars are Just the Product
Posted On January 21, 2019
Third generation president of the Joe Bullard Automotive Group, Ty Bullard frankly tells us that he’s not a car guy. Torque ratios? No clue. Horsepower? Unknown. But he knows service, knows how to deliver it, and knows how to lead his team in delivering it. His customers come back because Ty and his team solve their problems, not just sell cars. And his passion for aggressively pushing his company forward is evident in the words he chooses and the energy behind those words. Take a ride with us as we meet Ty and learn what motivates him and what his… Read More
Categories: Automotive, Libsyn, Podcast, Succession Planning, What's Working with Cam Marston
AL Public Radio – Keeping It Real – The Marston Family Great Hierarchy of Being
Posted On January 18, 2019
Keeping It Real, Alabama Public Radio January 18, 2109 The Marston Family Great Hierarchy of Being
Categories: Keeping It Real
AL Public Radio – Keeing It Real – Memories of Football as a Boy
Posted On January 15, 2019
AL Public Radio – Keeping It Real Remembering Football as a Young Boy
Categories: Uncategorized
Process is as important to building boats as winning football championships
Posted On January 15, 2019
To excel in the world of college football, Alabama coach Nick Saban is famous for focusing on what he calls “the process.” He doesn’t worry over the end result as much as he does about completing the steps he knows it will take for his team to get there. That emphasis on process is also important in the manufacturing world. Our guests in the latest episode of “What’s Working with Cam Marston,” Joan and Owen Maxwell of Regulator Marine, tell us that what’s good for winning national championships is also good for building quality boats. “Everything we do is a… Read More
Categories: Product Design, What's Working with Cam Marston, WorkplaceRegulator Marine and Bluewater Yachts talk boating and boat trends in 2019
Posted On January 14, 2019
If you were to look out over the water and spot God driving a center console fishing boat, it would be built by Regulator Marine. Their boats are that good. Joan and Owen Maxwell have made top-end center console fishing boats for thirty years and their attention to detail, quality, the customer, and their community is legendary. Forrest Long sells Regulators in Mobile, Alabama and knows what the customer is looking for when they come in inquiring about Regulators. Their customers are seeking an on-the-water experience second to none and are willing to pay for it. I talk boats, boating… Read More
Categories: Libsyn