Looking to advertise? Know your audience and know your search engines
Posted On October 9, 2022
If you follow social media trends, you probably already know that Facebook is not the place to reach millennials and Generation Z. But did you know that Google is not the primary search engine for many of them, as well? Our guest in the latest episode of “What’s Working with Cam Marston” was Tim Dozier, CEO of Hummingbird Ideas, a full-service advertising agency in Mobile. Part of his job is getting his clients’ messages in front of the audiences they’re trying to reach. If those audiences are in the younger generations, that’s increasingly in places like TikTok and YouTube. Dozier… Read More
Categories: Advertising, Blog, Generation Y / Millennials, Generations, iGen, Podcast, What's Working with Cam MarstonQuiet Quitters
Posted On October 8, 2022
Lots of talk about “quiet quitters” with my clients these days. Here’s what I’m learning about them and about the companies who aren’t having any problems with them. ——————— Quiet quitting is all the talk with my corporate seminar clients these days. Many don’t understand it, nor do they understand why someone would do it. My clients could, of course, go through some extra effort to ask their employees about quiet quitting but most won’t because it’s too much work. Which is, ironically, what quiet quitting is all about – not willing to go the extra mile because of the… Read More
Categories: Libsyn2
Collaboration with Business Alabama magazine
Posted On October 5, 2022
October begins a collaboration between Business Alabama magazine and What’s Working with Cam Marston. Each month I’ll dig deep in one of the magazine’s stories with those interviewed in the story for my radio show and podcast. We’ll begin with a conversation with the two leaders of Auburn University’s Aviation School. They’re teaching students to fly and commercial airlines are offering student jobs upon completion of their flight hours before they graduate. What’s Working looks forward to this collaboration and continuing to spread news of the trends shaping Alabama business.
Categories: What's Working with Cam MarstonSearch Ain’t What it Used to Be – Tim Dozier of Hummingbird Ideas Ad Agency
Posted On October 3, 2022
Tim Dozier is CEO of full service ad agency Hummingbird Ideas in Mobile. His clients pay his firm to put them in the best light and make them easily found online. However, Tim tells us, search is changing. No longer is Google the go-to like it once was. And it’s today’s youth who are disrupting this market – using non-traditional online sites (i.e. TikTok, YouTube) to drive their search. Even though the results are less accurate, today’s kids continue to go back, meaning Tim and team have to become more and more savvy to keep their clients in buyers’ eyes. … Read More
Categories: Libsyn
Whether selling coffee or beer (and whether you’re 20 or 70), sound business principles abide
Posted On October 2, 2022
It’s tough enough to build and run one successful business. But starting over in a new industry at 67? For Hatton Smith, taking on a new challenge has been invigorating. After helping his family’s business, Royal Cup Coffee, become a national leader, Smith became the CEO and largest investor four years ago in Back Forty Beer Company, a Gadsden-based craft brewery. Smith, who had also played an integral role in helping resuscitate UAB’s football program, saw a company led by people who knew how to brew great beer, but needed capital. He was able to bring that capital and… Read More
Categories: Blog, Entrepreneurship, Podcast, What's Working with Cam Marston