The BP Method: Using reverse mentoring as a talent recruiting tool
Posted On July 5, 2019
A year ago, I spoke with Pershing Advisor Solutions CEO Mark Tibergien about reverse mentoring, where older business leaders enlist the help of younger employees to keep up to date on current trends and the issues important to millennials in the workplace. Now one of the largest energy companies in the world is utilizing the approach as well. According to a recent Bloomberg article, CEO of British Petroleum’s Upstream, 48-year-old Bernard Looney, is taking mentoring from 26-year-old BP petrophysicist Connor Tann. Looney’s goals are more than just making sure BP is meeting the needs of its millennial employees, however. He… Read More
Categories: Generation Y / Millennials, Recruiting, Training Industry, Workplace
Xers are in peak years for work-related anxiety
Posted On June 3, 2019
Generation X is in its peak earning years, but it’s also in its peak years for work-related stress. MarketWatch.com recently shared findings that probably aren’t that surprising: Gen-Xers are significantly more stressed in their jobs than other generations. Fifty-four percent of Gen-Xers surveyed in a recent LinkedIn Learning study said they were stressed with their work situations, compared to 46 percent of millennials and 48 percent of Baby Boomers. Only about two-thirds of Gen-Xers who responded to a MetLife study reported being happy at work, compared to 75 percent of millennials and 74 percent of Baby Boomers. And another survey… Read More
Categories: Blog, Generation X, Work, Workplace
Fearing Social Security insolvency? iGen could be coming to the rescue
Posted On May 24, 2019
We all know about the danger that the sheer size of the retiring Baby Boomer generation poses to many social programs set up to ease their golden years. Forecasting the date of the ultimate demise of Social Security and Medicare is almost a cottage industry. But there may be good news on the horizon. And its name is iGen. According to a recent report from Morgan Stanley Research, the ushering of iGen, or Generation Z as some call it, into the workforce bodes for a brighter economic outlook in the coming decades than previously thought. The iGen generation, born roughly… Read More
Categories: Blog, iGen
Even the NFL is having to adjust to a millennial workforce
Posted On April 2, 2019
All kinds of businesses and industries are having to adjust to the increasing numbers of millennials in the workforce. Some are quicker to adapt than others. It’s curious that an industry with a workforce dominated by millennials would be one of those more resistant to change. But in a business like professional football, where toughness is the greatest virtue, my-way-or-the-highway has been the accepted management style. For a couple days last week, the biggest story in the NFL was the news that new Arizona Cardinals head coach Kliff Kingsbury planned to give his players “cell phone breaks” during lengthy meetings…. Read More
Categories: Generation Y / Millennials, Work, Workplace
Women are fueling a resurgence in millennial household incomes
Posted On March 5, 2019
We all know the economic issues with which the millennial generation has been saddled. We’ve all heard the stories of millennials moving back in with their parents and struggling to make ends meet while paying off exorbitant student loans. But there is good news: According to the Pew Research Center, incomes are rising and millennial households now earn more than young adult households of any generation in the last 50 years. The median income for a millennial household in 2017 was $69,000, less than $10,000 lower than the typical Baby Boomer household (just over $77,000). Generation X households, enjoying their… Read More
Categories: Blog, Generation Y / Millennials, Wealth, Women, Work
Barley, yeast, water and hops: Starting a brewery from scratch in south Alabama
Posted On February 19, 2019
If we could pick any type of business to own, many of us might choose one that allows us to drink beer all day. Our guest in the latest episode of “What’s Working with Cam Marston” did just that. Brian Kane acted on a love for craft beer to open Fairhope Brewery with a partner six years ago. Kane’s dirty little secret, however, is that he’s only ever brewed about four batches of beer himself. “My side is much more on the beer tasting side, if you will,” he says – along with the business and marketing end. So how… Read More
Categories: Blog, Entrepreneurship, What's Working with Cam Marston
Why you don’t have to be a car guy to sell cars
Posted On February 8, 2019
Can you run a successful car dealership if you’re not a car guy? If you answered no, you might want to listen to Ty Bullard. Bullard, our guest in a recent episode of “What’s Working with Cam Marston,” runs Joe Bullard Automotive Group, a successful dealership of Acura, Infiniti, Jaguar, Land Rover, Cadillac and Ford in Mobile. He is third-generation in the business, and he will be the first to tell you: He’s not a car guy. “I can’t drive a stick-shift,” Bullard says. “We’re not car people. We’re people people. As soon as you can realize this business has… Read More
Categories: Automotive, Blog, What's Working with Cam Marston, Workplace
Keeping It Real – Cold in Ontario – AL Public Radio – Feb 1, 2019
Posted On February 1, 2019
Keeping It Real – February 1, 2019 – Alabama Public Radio Cold in Ontario
Categories: Blog, Keeping It Real
Advertising in the social media age: Why it’s still worth it to lean on the professionals
Posted On January 31, 2019
What makes good advertising? And in an age of social media, easily available metrics and intricate video editing tools, why can’t we just do it ourselves? Our guests in the latest episode of “What’s Working with Cam Marston,” Jennifer Dira and RT Herwig of the Mobile-based advertising firm Lewis Communications tell us that while technology may make the idea of DIY advertising tempting, that old business adage still applies – you get what you pay for. “Everybody thinks they can do everything now,” Herwig says. “It really comes down to being able to craft stories.” Because stories are still what… Read More
Categories: Blog, Podcast, What's Working with Cam Marston
The fall of the golf course community and rise of the … agrihood?
Posted On January 30, 2019
The good news for the real estate market is that millennial home-buying has slowly been trending upward since 2017. If you live in a golf course community and was hoping that’d help your property values, however, the news maybe isn’t so good. According to the Wall Street Journal, millennials are shunning such communities because they “are not interested in golf,” leaving property values along the fairways sliding. That’s got older generations who bought up such properties as their own little slice of paradise trying to blast their way out of the bunker in some areas of the country. So if… Read More
Categories: Blog, Generation Y / Millennials, Home Ownership, Real Estate