The ‘sandwich generation’ needs help. A geriatric care manager can provide it

The ‘sandwich generation’ needs help. A geriatric care manager can provide it

Posted On October 16, 2022

Have you ever heard of a geriatric care manager? I hadn’t, until I needed one. And if you have aging parents or loved ones, chances are you might be needing one soon, too. A geriatric care manager is a healthcare professional who helps families that are dealing with an aging or disabled loved one. Many of them are nurses, social workers or other healthcare professionals, and certification is available through the Aging Life Care Association. They can find resources in the community for the client and family; evaluate the home care situation and create a care plan; recommend retirement communities,… Read More

Categories: Blog, Matures, Podcast, What's Working with Cam Marston

Looking to advertise? Know your audience and know your search engines

Posted On October 9, 2022

If you follow social media trends, you probably already know that Facebook is not the place to reach millennials and Generation Z. But did you know that Google is not the primary search engine for many of them, as well? Our guest in the latest episode of “What’s Working with Cam Marston” was Tim Dozier, CEO of Hummingbird Ideas, a full-service advertising agency in Mobile. Part of his job is getting his clients’ messages in front of the audiences they’re trying to reach. If those audiences are in the younger generations, that’s increasingly in places like TikTok and YouTube. Dozier… Read More

Categories: Advertising, Blog, Generation Y / Millennials, Generations, iGen, Podcast, What's Working with Cam Marston

Harnessing the power of an inter-generational workplace

Posted On September 21, 2022

I have long been an advocate of Baby Boomer and Generation X CEOs and managers not only listening to their millennial employees, but learning from them and giving them an active role in the decision-making process. The unique perspectives and skills of millennials are valuable in today’s workplace and can help a business ensure it is reaching the younger segments of the marketplace in the most effective ways. In the latest episode of “What’s Working with Cam Marston,” I spoke with someone who has taken that mindset a step further. Tanya Hart Little met Allison Johnston Frizzo while serving as… Read More

Categories: Baby Boomers, Blog, Entrepreneurship, Generation Y / Millennials, Generations, Podcast, Real Estate, What's Working with Cam Marston, Workplace

Forget what you think you know about managing Generation Z in the workplace

Posted On September 10, 2022

Stop me if you’ve heard this before: The young people of today’s generation are only concerned about themselves. They have no loyalty. They are self-entitled and have no work ethic. It was said about Generation Xers. It was said about millennials. Now it’s being said about the latest generation to enter the workforce – Generation Z. And it’s not particularly true of any of them. According to Bruce Tulgan, one of the leading voices in generational workplace research, Gen Z is neither lazy nor self-entitled. They are simply reacting to the times in which they’ve grown up. Tulgan, our guest… Read More

Categories: Blog, Generations, iGen, Podcast, What's Working with Cam Marston, Work, Workplace

Coronavirus gives millennials, Baby Boomers something else to argue about

Posted On March 18, 2020

When you stop and think about it, our response to the global spread of coronavirus, or COVID-19, has been pretty remarkable. Professional sports leagues have suspended their seasons. The NCAA canceled March Madness and the College World Series. Disneyland and DisneyWorld have closed. People all over the country and the world have willingly curtailed their daily activities –many of them voluntarily quarantining themselves — in order to not only decrease their own chances of catching the virus, but the chances of unwittingly passing it on to others. But not everyone has completely bought into the social distancing methods many of… Read More

Categories: Baby Boomers, Blog, Generation Y / Millennials

OK, Boomer: iGen strikes back

Posted On December 2, 2019

If you are of a certain age and like to share your opinions on open social media platforms like Twitter, you may have come across a cryptic response: “OK, Boomer.” It should not be mistaken as acquiescence. You have just been given a two-word slap-down by the younger generation, a phrase that has taken on a life of its own. As noted in a recent New York Times article, what started as a cynical reaction to the same old, tired generalizations about millennials and iGen has become a rallying cry of sorts, complete with memes, merchandising opportunities and the inevitable… Read More

Categories: Baby Boomers, Generation X, Generation Y / Millennials, Generations, iGen

Think you know iGen? You might need to think again

Posted On September 9, 2019

What do you think of when you think of iGen? A bunch of teens glued to their devices, posting selfies to SnapChat and following the latest trendsetters on YouTube? Maybe you don’t know them as well as you think. A report from the British Institute for Practitioners in Advertising referenced at PRWeek.com recently found that today’s teens are more interested in spending time with loved ones than keeping up with the latest trends and racking up likes on social media. Or maybe they’re just saying that because they know that’s what their parents would want to hear. The study found… Read More

Categories: Generations, iGen

Have a child in an organized activity today and you’ll be assigned a day to bring the snacks.

Posted On October 14, 2018

Alabama Public Radio | Friday, October 12, 2018

Categories: Generations, Keeping It Real

Many Baby Boomers starting businesses instead of retiring to rockers

Posted On July 30, 2018

As millennials take over the workforce and Generation X moves into management, Baby Boomers are ready to slide off into retirement. But what if they don’t? Citing a 2018 small business trends surveyby Guidant Financial, Forbes noted in a recent piecethat instead of retiring, many Baby Boomers are doubling down. While Guidant’s parameters for the Baby Boom generation were a little wide, its survey found that more than half of the country’s small business owners are over 50. And these aren’t just Boomers who have been running their own show for a long time. A 2017 USA Today article notedthat… Read More

Categories: Baby Boomers, Blog, Workplace

Lifeguarding isn’t just for the young anymore

Posted On July 13, 2018

They were the cool kids, the kids we aspired to be. They sat atop their chair, with their mirrored sunglasses and tan skin, twirling a whistle around their finger and reminding us, once again, to stop running and stop hanging on the rope by the diving well. One day, we told ourselves, we’ll be lifeguards too. But a funny thing happened on the way to the pool for today’s generation of would-be lifeguards. According to the Washington Post, you might be just as likely to see a Baby Boomer sitting atop the chair at your neighborhood pool this summer as… Read More

Categories: Baby Boomers, Blog, Parenting, Work, Workplace
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