Baby Boomers came of age in a time where fitting in was more important than standing out. The Boomers later began the transition to individuality but are still influenced by being a part of “We.” When selling, they need to know that there is a big Me orientation in the younger generations. Missing this can significant insight can mean lost opportunities.
Categories: VideosThe Millennials are entering adulthood much later than previous generations. They’re not acting like previous generations at the same age. So selling to them or trying to relate to them like you were at that age is a poor tactic
Categories: VideosStudies of generational philanthropy show that different generations give to charity differently, both in amount and in how they choose a charity. Various studies show that donors from the Mature and Baby Boomer generations tend to give to charities that they are familiar with or have a personal connection to. Gen Xers and Millennials, on the other hand, tend to choose philanthropies that support causes that are important to them, even if those causes are far removed from any personal or community connection. So, while a Boomer might donate to a health organization because she knows those involved and affected… Read More
Categories: Baby Boomers, Charity, Generations, MaturesA humorous look at some of the idiosyncrasies of the Millennial generation. All generations have their funny elements and here I poke some fun at the Millennials.
Categories: VideosIn the 1930s and 40s, the Depression and World War II suppressed birth rates and created the Silent Generation (now part of the Matures) who were named “Silent” in part because there were so few of them. And the advent of the birth control pill in the 1960s had the same effect, leading to the “Baby Bust,” now known as Generation X. Now, the 2010 U.S. Census indicates that the current generation of children, born mostly to the smallish Generation X, represents the next “baby bust.” Census figures show that children now make up a smaller percentage of the nation’s… Read More
Categories: Baby Boomers, Generations, MaturesThe Gen X customer is a difficult yet very loyal customer. They research a lot about any purchase they make and call their friends and share information between each other. They’re exhausting. BUT they’re the most loyal – their research gives them confidence in their purchase and they’ll stick with you.
Categories: VideosCam Marston, Ross Shafer, and Scott Klososky team up for an exciting series of presentations on stage together. Fast moving and cutting edge. Information seamlessly put together for audiences to act on. For more go to RelevanceTheEvent.com
Categories: VideosI was sent an email a few weeks back from Kyle Lagunas asking for my input on performance reviews and their value in today’s workplace. Kyle stated he felt they are a poor use of time considering the needs of the Gen Y workforce and he offered some thoughts for the two of us to debate. My stance was “Kyle, get used to them. The world has already bent over backwards for Gen Y and the performance review is a time honored tradtion. Get over yourself.” He disagrees. I encouraged him to send me his thoughts that I could post… Read More
Categories: UncategorizedMillennials and Generation X will have to save much more for retirement than their parents’ generations, according to recent surveys of investment advisors. In a 2010 Scottrade survey, most (77%) advisors set the “number” at $2 million or more for Millennials. More recent surveys have set slightly lower targets for these generations, but the goals are still substantially higher than they were for Baby Boomers. Both generations will have to wait until at least age 67 to receive full Social Security, since they were born after 1960. By mid-century, 70 is likely to be the typical retirement age. In more… Read More
Categories: WorkMarketers and businesses trying to reach Millennials know by now that the generation they seek lives in a digital world. If you want to be noticed by Millennials, you must reach them where they are: online, social networks, email, instant messaging, etc. However, connecting with Millennials on their turf has proved to be a fruitless quest for many. The online world is littered with websites and Facebook pages that are unnoticed by their target audience. Now, a study from MTV offers insights into Millennials’ digital habits, or “what makes them click.” The study shows that Millennials’ digital habits are not… Read More
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