The first rule of advertising is to know your target audience. The second rule should be a no-brainer: don’t actively offend them. Somewhere on the way to being creative Bloomberg Businessweek advertisers seem to have forgotten rule number two. In a “funny if it didn’t happen to you” subscription campaign,…
Categories: Advertising, Generations, Recession EconomyA new study by the St. Louis Fed takes a look at the housing crisis, particularly foreclosures, and finds a mixture of predatory lending and household overreach to blame. The hardest-hit demographic has been Generation X and, according to the Fed, Xers share some of the blame. Generation X has…
Categories: Home Ownership, Real Estate, Recession Economy