In the 1930s and 40s, the Depression and World War II suppressed birth rates and created the Silent Generation (now part of the Matures) who were named “Silent” in part because there were so few of them. And the advent of the birth control pill in the 1960s had the same effect, leading to the “Baby Bust,” now known as Generation X. Now, the 2010 U.S. Census indicates that the current generation of children, born mostly to the smallish Generation X, represents the next “baby bust.” Census figures show that children now make up a smaller percentage of the nation’s… Read More
Categories: Baby Boomers, Generations, MaturesAccording to the Pew Center’s latest look at social media, Baby Boomers and Matures are now the demographics driving explosive growth in social networking, while Millennials’ use of such sites has flattened. While social networking sites are still enormously popular among Millennials – 83% use them – growth in their popularity within the younger demographic has stalled, and even declined over the past year (from 86%). On the other hand, the growth in the use of social media among older generations has been as phenomenal as it was among Millennials just a few years ago. Over the past two years,… Read More
Categories: Baby Boomers, Generations, Matures