If you follow social media trends, you probably already know that Facebook is not the place to reach millennials and Generation Z. But did you know that Google is not the primary search engine for many of them, as well? Our guest in the latest episode of “What’s Working with Cam Marston” was Tim Dozier, CEO of Hummingbird Ideas, a full-service advertising agency in Mobile. Part of his job is getting his clients’ messages in front of the audiences they’re trying to reach. If those audiences are in the younger generations, that’s increasingly in places like TikTok and YouTube. Dozier… Read More
Categories: Advertising, Blog, Generation Y / Millennials, Generations, iGen, Podcast, What's Working with Cam MarstonHow would you like to travel all over the world and get paid to do it? Many of us would jump at that chance, but it wasn’t something Jeb Brooks set about to do initially. By finding an audience and honing his video skills to meet what that audience wants, he’s built a business in creating YouTube travel videos. Brooks shared how it all came about in a recent episode of “What’s Working with Cam Marston.” It started when Brooks, a frequent traveler with his consulting business, noticed there was a “tiny genre” of creators on YouTube posting videos about… Read More
Categories: Blog, Podcast, Travel, What's Working with Cam Marston