Marketers and businesses trying to reach Millennials know by now that the generation they seek lives in a digital world. If you want to be noticed by Millennials, you must reach them where they are: online, social networks, email, instant messaging, etc. However, connecting with Millennials on their turf has proved to be a fruitless quest for many. The online world is littered with websites and Facebook pages that are unnoticed by their target audience. Now, a study from MTV offers insights into Millennials’ digital habits, or “what makes them click.” The study shows that Millennials’ digital habits are not… Read More
Categories: Downloadable MediaIn previous generations, many women may have preferred to let their 40th birthday pass quietly and without notice, perhaps so as to claim to be 39 indefinitely. Not so with Generation X. Gen X women are celebrating their 40th with sweet 16-style parties, resort vacations, and spa days, announcing that their youth is by no means spent. In part, this phenomenon may stem from the fact the 40s are now more like the 20s and 30s used to be, a time of good health when many start and raise their families. And in fact, a 40 year old today can… Read More
Categories: Generation Y / Millennials, WomenMillennials, already prone to delay milestones like careers and marriage, are putting them off even further as pessimism about their economic outlook causes them to downsize their expectations. A recent Los Angeles Times analysis of recent surveys depicts a “Generation Vexed” who, in their words, now plan to “take smaller steps” and who are resigned to the fact that “you can’t reach for the stars right now.” For the first time in three decades, Gallup shows that fewer than half of Americans believe the next generation will have a better life. As a result, according to a Generation Opportunity poll, nearly three… Read More
Categories: Training IndustryMillennials were first known as the “Echo Boom” because they were an echo of the Baby Boomers. As Boomers reached child-bearing age, their fertility rates (births per woman) were not particularly high, but the sheer size of the Boomer generation ensured that their offspring, the Millennials, would echo the population boom of their parents. Now that Millennials are reaching child-bearing age, fertility rates are shrinking even further. A recent Advertising Age analysis of census data shows that birthrates for women in their 20s declined more in the last two years than any time in the last three decades. In fact, the only… Read More
Categories: Baby Boomers, Training Industry, WomenMany in Generation X grew up in households with multiple TVs. They were the first generation to grow up with VCRs, DVDs, cable, and personal computers, as well. So it should come as no surprise that Gen Xers still lead the way when it comes to the consumption of video entertainment, whether it comes in the form of “old media” or “new media.” According to a study by eMarketer, Gen X is a generation of couch potatoes. They watch more TV than any other, a lifelong habit that the digital revolution has not discouraged. Now, Gen Xers also lead the… Read More
Categories: Downloadable MediaThe Baby Boomers are determined to remain “forever young,” even if they have to use all of their accumulated wealth to stay that way. Boomers have already pushed spending on anti-aging products to about $80 billion dollars a year and, by 2015, it will surpass $114 billion, increasing more than 40% in just about 3 years, according to Global Industry Analysts. Anti-aging products range from over-the-counter skin creams to expensive surgeries. Whatever the category, the entire sector is enjoying a boom that is likely to continue for the next two decades as Boomers turn 65 at a rate of about… Read More
Categories: Baby Boomers