Multiple generations in the workplace is now a full scale reality for most. Because they are working side by side, CareerBuilder conducted a side-by-side comparison of Older Boomers’ and Millennials’ attitudes at work, finding both similarities and differences: • Both prefer face-to-face communication, Boomers (60%) slightly more than Millennials (55%). Millennials (35%) like email more than Boomers (28%) but both disdain the phone (<12%). • Boomers (62%) are more likely to say you should stay at job for 3 or more years than Millennials (53%). Millennials (47%) believe you should move up once you’ve learned enough. If you do your… Read More
Categories: Baby Boomers, Generations, WorkplaceMany Boomers who are retiring are choosing not to move away or, if they do, they are choosing non-traditional destinations. Increasingly, Boomer retirees are eschewing traditional Sun Belt retirement destinations like Arizona and Florida in favor of closer-to-home destinations in cooler climates like Maine and Washington state. Places like Camden, Maine and Medford, Oregon are now routinely named on “best places to retire” lists. Fewer Boomers are opting for the traditional golf-centered retirement communities in warm climates. “That’s the old view of retirement,” said David Savageau, author of Retirement Places Rated. “And it’s kind of dying out, the desert Southwest… Read More
Categories: Baby Boomers, Generations, WorkThree brief clips showing how we create specific information for our clients using research and demographic data. Clients included here are Mercedes-Benz, USA, Columbus Life Insurance, and RE/MAX.
Categories: VideosTo be effective in sales, one needs to show both likability to the client and get respect from the client. But how the different generations gauge those is the trick.
Categories: VideosBaby Boomers came of age in a time where fitting in was more important than standing out. The Boomers later began the transition to individuality but are still influenced by being a part of “We.” When selling, they need to know that there is a big Me orientation in the younger generations. Missing this can significant insight can mean lost opportunities.
Categories: VideosThe Millennials are entering adulthood much later than previous generations. They’re not acting like previous generations at the same age. So selling to them or trying to relate to them like you were at that age is a poor tactic
Categories: VideosA humorous look at some of the idiosyncrasies of the Millennial generation. All generations have their funny elements and here I poke some fun at the Millennials.
Categories: VideosThe Gen X customer is a difficult yet very loyal customer. They research a lot about any purchase they make and call their friends and share information between each other. They’re exhausting. BUT they’re the most loyal – their research gives them confidence in their purchase and they’ll stick with you.
Categories: VideosCam Marston, Ross Shafer, and Scott Klososky team up for an exciting series of presentations on stage together. Fast moving and cutting edge. Information seamlessly put together for audiences to act on. For more go to RelevanceTheEvent.com
Categories: Videos