Why “coaching is coaching” is a myth

Why “coaching is coaching” is a myth

Posted On March 20, 2019

You don’t need me to tell you that women are a force in today’s workplace – just look around. Women are established at all levels of management, from corporate boardrooms to main street entrepreneurs, even in industries that were once completely male-dominated. But are they motivated in the same ways as men? Should managers coach or mentor them in the same ways? Or are there mentoring approaches that work with men that might not be as effective with women, and vice versa? In the latest episode of “What’s Working with Cam Marston,” I asked these questions to two women who… Read More

Categories: Podcast, What's Working with Cam Marston, Women, Workplace

Women are fueling a resurgence in millennial household incomes

Posted On March 5, 2019

We all know the economic issues with which the millennial generation has been saddled. We’ve all heard the stories of millennials moving back in with their parents and struggling to make ends meet while paying off exorbitant student loans. But there is good news: According to the Pew Research Center, incomes are rising and millennial households now earn more than young adult households of any generation in the last 50 years. The median income for a millennial household in 2017 was $69,000, less than $10,000 lower than the typical Baby Boomer household (just over $77,000). Generation X households, enjoying their… Read More

Categories: Blog, Generation Y / Millennials, Wealth, Women, Work

That Girl Can Code!

Posted On July 24, 2017

Women have made a lot of gains in the workplace, and many of those gains have been accomplished or expanded upon by millennials. Computing and the tech industry remain largely male-dominated fields, however. According to National Center for Women and Information Technology, only 26 percent of computing jobs in the 2016 U.S. workforce were held by women – this despite the fact that women filled 57 percent of all professional occupations in the U.S. Widen the scope to the tech industry as a whole, and the number isn’t much better – only 30 percent, according to CNET’s Roger Cheng. And… Read More

Categories: Generation Y / Millennials, Women, Work, Workplace

Want to attract and retain top female Xer talent? Walk the walk.

Posted On April 29, 2014

While Xers are growing in leadership ranks throughout corporate America, in many cases the leadership tone and corporate culture is still set by Boomers.  They are either still at the helm, or their values have so permeated the leadership circles that the generational norms of younger leaders have not yet sunk in.  At the same time, businesses are realizing that each generation is different and they may need to engage different generations of employees in different ways.  I’ve spent the past 15 years talking to companies about just that.  But talking and doing are two separate things – and that… Read More

Categories: Blog, Generation X, Women, Workplace

Are millennial women more optimistic about their career prospects?

Posted On April 10, 2014

Possibly not. While my work focuses primarily on generational differences, not gender one, this Chicago Business story about getting more women into the c-suite piqued my interest. Would the optimistic nature of the Millenial generation translate to greater belief in their ability to break the glass ceiling?  According to a Pew Research study cited in the article, 62 percent of Millennial women surveyed assumed that having children would make it harder to advance in their careers. Seems the times are not changing as much as many had hoped. Yet, I can’t help but think that while Millennial women may not… Read More

Categories: Blog, Generation Y / Millennials, Women, Workplace

Authenticity Reaches Gen X

Posted On December 6, 2012

A new study by Nielsen shows that Generation X responds to authenticity in advertising above other qualities and approaches. Advertising that is calm, reasonable, and based on real life will appeal to Xers in contrast to more aspirational, extreme, and exaggerated styles that appeal to Millennials. The study found some subtle differences between men and women of Generation X. Gen X women are more responsive to sentimentality, while Gen X men respond to competence. Both place a high value on real-world, relatable situations. The study acknowledges that Gen X is smaller than the others but represents an opportunity for marketers… Read More

Categories: Advertising, Blog, Women

For Gen X Women, 40 Is The New Sweet 16

Posted On August 5, 2011

In previous generations, many women may have preferred to let their 40th birthday pass quietly and without notice, perhaps so as to claim to be 39 indefinitely. Not so with Generation X. Gen X women are celebrating their 40th with sweet 16-style parties, resort vacations, and spa days, announcing that their youth is by no means spent. In part, this phenomenon may stem from the fact the 40s are now more like the 20s and 30s used to be, a time of good health when many start and raise their families. And in fact, a 40 year old today can… Read More

Categories: Generation Y / Millennials, Women

No Echo for the Echo Boom

Posted On August 22, 2011

Millennials were first known as the “Echo Boom” because they were an echo of the Baby Boomers. As Boomers reached child-bearing age, their fertility rates (births per woman) were not particularly high, but the sheer size of the Boomer generation ensured that their offspring, the Millennials, would echo the population boom of their parents. Now that Millennials are reaching child-bearing age, fertility rates are shrinking even further. A recent Advertising Age analysis of census data shows that birthrates for women in their 20s declined more in the last two years than any time in the last three decades. In fact, the only… Read More

Categories: Baby Boomers, Training Industry, Women