In previous generations, many women may have preferred to let their 40th birthday pass quietly and without notice, perhaps so as to claim to be 39 indefinitely. Not so with Generation X. Gen X women are celebrating their 40th with sweet 16-style parties, resort vacations, and spa days, announcing that their youth is by no means spent. In part, this phenomenon may stem from the fact the 40s are now more like the 20s and 30s used to be, a time of good health when many start and raise their families. And in fact, a 40 year old today can… Read More
Categories: Generation Y / Millennials, WomenMillennials were first known as the “Echo Boom” because they were an echo of the Baby Boomers. As Boomers reached child-bearing age, their fertility rates (births per woman) were not particularly high, but the sheer size of the Boomer generation ensured that their offspring, the Millennials, would echo the population boom of their parents. Now that Millennials are reaching child-bearing age, fertility rates are shrinking even further. A recent Advertising Age analysis of census data shows that birthrates for women in their 20s declined more in the last two years than any time in the last three decades. In fact, the only… Read More
Categories: Baby Boomers, Training Industry, Women