Millennials who stay at home make more than those who leave, according to Penn researcher Greg Kaplan’s study. That’s “stay-at-home” as in continue living with mom and dad, an increasingly common phenomenon among all Millennials. The study examined incomes of Millennials who live with their parents and those who don’t and projects that those who stay at home will face less of a recession earnings gap than those who strike out on their own. In general, Millennials who enter the workforce during the downturn are expected to earn about $100K less in lifetime earnings than those who started in more… Read More
Categories: UncategorizedMillennials expect technology to do just about everything for them. They even expect it to take the place of cash in the near future, according to a Visa survey. 80% of Millennials already shop online. Another 63% uses the Internet for financial transactions. 19% use their cell phones for that purpose, too. 8 in 10 Millennials now say they expect all shopping and transactions to take place online or through technology. 73% believe that should be possible using a smart phone or other mobile device. According to the survey, only 23% of Millennials’ purchases now involve cash, a figure that… Read More
Categories: Blog, Downloadable Media, Product DesignI was in NYC yesterday and included some comments about the rarity of farmer’s kids in the workplace. I emphasized that they typically don’t fit the generational stereotypes, that they have a strong work ethic long before their peers do. A guy from the audience handed me a slip of paper that told me to explore a YouTube video and this is what I found. Hysterical. Right on. Perfect. I’m a big fan of farmer’s kids. They’re exceptional. They’re becoming rarer, though. One guy in the audience said they’re changing, though. I don’t know, but I know I like these… Read More
Categories: WorkplaceAs the Baby Boomers near their golden years, Hollywood is right there with them. A spate of movies aimed at older demographics and featuring stars in their 50s and 60s reflects the fact that Boomers are proving to be the most reliable movie-going generation. In many ways, Boomers are the “movie generation” having grown up in an era when cinema was the premier form of entertainment. Now, nearing or in retirement, Boomers have more time and money than younger generations and still have a fondness for movies. According to the MPAA, moving going has declined among every demographic except older… Read More
Categories: Baby Boomers, Blog, WorkFirst there was the sandwich generation – the Boomers caught between caring for their growing kids and their aging parents. Now there’s Gen X-hausted, according to an Economist writer – Gen Xers who are crunched between maximizing their career peaks and caring for young children – an exhausting combination. The median age for professional married couples, especially professional married men, to have their first children is creeping into the mid-30s (32 for married women, 34 for married men). That means many Gen Xers are caring for young, school-age children well into their 40s, the same age range when career and… Read More
Categories: GenerationsThis week’s Grandparents’ Day is an appropriate time to notice that Baby Boomers now dominate the Grandparent demographic. According to statistics cited by Newsday, Boomers now make up a majority of grandparents. The average grandparent is a Leading Edge (Early) Boomer (64). The average new grandparent is a Late Boomer (47) The new identity of many Boomers as grandparents is important because of their involvement and commitment, financial and otherwise, in the lives of their grandchildren. Boomer grandparents spend over $35 billion annually on their grandkids. Overall, 52% of grandparents help fund their grandchildren’s educations and 45% help pay for… Read More
Categories: Baby BoomersEach generation has buying and service biases. Learn them to quickly connect with and develop rapport with different generations of customers.
Categories: VideosThis is a simple and free service offered to help with your event or meeting. To generate excitement for the upcoming event, a simple welcome video is recorded to give your attendees an indication of what they’re going to hear. Send the link out to them and have them watch. Similarly, as a follow up to the presentation a video can be recorded on site highlighting the most important points from the speech. Send attendees the link and have them watch it about a week later. Easy and simple.
Categories: VideosHere are some funny moments from some recent presentations.
Categories: VideosMillennials are finding it tough to land jobs and it’s not just because of the economy. In many cases, they may be their own worst enemies in the application and interview processes. Recruiting firm Adecco surveyed hiring managers and found them more likely to hire Boomers than Millennials, in many cases because of the mistakes that Millennials make when applying and interviewing. Managers surveyed were three times more likely to hire a Boomer than a Millennial and they weighed in on the key mistakes that Millennials are making. The top mistake Millennials make is wearing inappropriate attire to an interview,… Read More
Categories: Baby Boomers, Generations, Workplace