Recruiting and Retention in Historic High Turnover
Posted On March 4, 2022
High retention workplaces have become more and more rare as our new Covid-present world attempts to reenergize itself. Both job turnover and demand for workers is at historic and shocking levels. Businesses’ inability to find and keep workers, no matter the pay, perks, or seniority, is real. The rare few workplaces that have not struggled to hire and retain all tend to have a few things in common: They have spent years intentionally building a culture designed to address employee needs both in and out of the workplace; Leaders have been groomed to help employees discover their own inner motivations… Read More
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What’s Working: Workplace and Marketplace Trends
Posted On April 12, 2022
Extraordinary turnover. Mental health challenges leading to mental health awareness. Diversity and inclusion priorities. Supply chain nightmares. Vaccine controversy. Political divisions. Trembling stock market. Inflation forecasts. Partridge in a pear tree. Goodness. The trends shaping today’s workplace and marketplace are, each on their own, worthy of a news cycle headline. But in today’s upheaval, they’re happening simultaneously. Which of the trends making headlines will impact the workplace and marketplace most? Which ones do employers, managers, sales leaders, and human resources executives need to keep an eye on? I have opinions on that… In 2018, I began an old-school, interview-style, terrestrial… Read More
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Five Generations In The Workplace
Posted On March 4, 2022
For the first time in history, five distinct generations – Matures, Boomers, Xers, Millennials and Gen Z – are employed side by side in the workplace. With differing values and seemingly incompatible views on how the workplace should function, these generations have stirred conflict in the business world. Witness the turnover, the lack of engagement, and management incomprehension and frustration. Knowledge of and effective management of this generational divide is vital to longevity and success. In fact, it is one of the most relevant and important demands your company can make of its leaders. In this engaging presentation, Cam Marston… Read More
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Life Stages
Posted On March 4, 2022
Life has chapters. As we progress through life’s chapters, new priorities surface and old priorities fade. As each chapter closes and a new one begins, the priorities shuffle yet again. The chapters and shuffling start at birth and end when we end. Many of the most important and volatile chapters of our lives occur during our working years. Getting married. Giving birth. Aging parents. Empty nesting. Commonly called “life stages,” these chapters are common amongst our society. Within the workplace there are chapters, too. Onboarding as a new hire. Learning to lead. Learning to take direction. Learning to manage. Mentoring… Read More
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Selling Across the Generations
Posted On March 4, 2022
The first rule of selling remains steadfast: Know your customer. With five distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable with your customer and knowledgeable about your product. Changing dynamics require changing strategies. To succeed in today’s business climate, you need to approach each buyer with an informed generational perspective — recognizing the underlying biases, values and expectations that pave the way to “Yes.” These biases, values, and expectations impact everything from how you introduce yourself, how you communicate (both frequency… Read More
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The Gen-Savvy Financial Advisor
Posted On March 4, 2022
For decades, financial services professionals have focused on demographic groups that are now moving into and past retirement. The Matures (born 1945 and prior) and the Baby Boomers (born 1946 – 1964) are the generations that the financial services industry grew up with and their client relationships were defined by traditional business models. Now, new generations, Generation X and, especially, Millennials, who have different economic and cultural experiences are moving into age ranges that make them prime markets for investments, retirement planning, insurance, and other financial products. The next generation of financial services client has arrived. They will not tolerate… Read More
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Recruiting and Retaining Across the Generations
Posted On March 4, 2022
We hear it all the time: “Our people are our greatest asset.” But good talent is hard to find and even harder to keep. How do you build your people assets? What do today’s employees want? In today’s multigenerational workforce – Matures, increasingly rare in today’s workplace, like rules and respect. Boomers want recognition, authority, accountability and colleagues who mirror their own definition of team: “If you need me, I’m there. And I expect the same from you.” Generation X wants openness and flexibility, and the space to do it without “meaningless” interruptions. Millennials want meaning in their work and… Read More
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Leading Generations Workshop
Posted On March 7, 2022
Leading Multi-Generational Teams is an out-of-your-seat, multi-media workshop using fun and engaging methods to expand leaders’ existing knowledge and facilitate new and deeper insight into those who they lead. Providing multiple application opportunities, the workshop optimizes a leader’s abilities to develop high performance teams and achieve better results on the job. Participants learn the demographics, historical events, and parenting trends that created each generations’ workplace preferences and how these preferences can become sources of conflict. Awareness, appreciation, and mastery of generational preferences enables leaders to address such conflict productively, if not avoid it altogether. Furthermore, mastery of generational preferences ensures… Read More
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Emcee
Posted On March 4, 2022
Not only is Cam Marston a powerful speaker but he is also an exceptional Master of Ceremonies. A meeting planner’s dream, Cam’s emcee skills rival those of any comedian or other professional host: Quick on his feet – Cam’s wit inspires his audiences to laugh with him as he uses humor to make observations about the speakers and their content. Never making fun of anyone, only having fun with everyone. Well-read – Cam’s passion is current events. He’ll tie conversations he has with audience members in with current news topics and industry-related content. Not political. Not polarizing. Just observant and… Read More
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