Millennials are fond of “causes,” charities, philanthropies, non-profits, etc., and are responsive to cause-based marketing. But fundraisers for actual causes can find it difficult to solicit donations from a generation that has very little money. Thus, it’s hard to translate Millennials’ enthusiasm for global and community aid and movements into real benefits for charitable organizations. However, one clean water charity seems to have found a way to channel Millennial enthusiasm into real donations: it turns them into social media fundraisers. Mycharitywater.org found that what Millennials lack in funds, they can make up for with their fondness for social media and… Read More
Categories: Charity, Menu 1The debate continues as to whether Millennials are self-absorbed adult-olescents with an overblown sense of entitlement or whether they are community-minded citizens willing to chip in for the benefit of the environment and the world around them. A new survey of Millennials provides evidence for the latter, revealing that 75% of Millennials gave money to charity last year. In addition, 70% reported that they helped solicit donations to philanthropies or encouraged their peers to give. While that’s an impressive giving rate, the amounts given are less so. About 6 in 10 report that all their gifts were under $100, perhaps… Read More
Categories: Charity, Menu 1Studies of generational philanthropy show that different generations give to charity differently, both in amount and in how they choose a charity. Various studies show that donors from the Mature and Baby Boomer generations tend to give to charities that they are familiar with or have a personal connection to. Gen Xers and Millennials, on the other hand, tend to choose philanthropies that support causes that are important to them, even if those causes are far removed from any personal or community connection. So, while a Boomer might donate to a health organization because she knows those involved and affected… Read More
Categories: Baby Boomers, Charity, Generations, Matures