Target marketing based on age groupings is nothing new – advertising companies have been doing it for ages. However, this approach by Heineken struck me as particularly interesting from a generational perspective. The Heineken Ideas Brewery is in itself a great concept for the younger generations as it is allows…
Categories:Whether it is due to fears about the economy, finally getting tired of the corporate grind, or simply a desire to stay busy in retirement, it seems more and more Baby Boomers are putting on the entrepreneur’s cap. In fact, the Rapid City Journal recently profiled a Boomer entrepreneur whose…
Categories: Baby Boomers, WorkFor years, economists and generational experts have been talking about the business impact that will come as Baby Boomers retire in droves. Entire industries have emerged to handle the needs of this enormous generation as it ages out of the work world and into some semblance of retirement – be…
Categories: Baby Boomers, Blog, WorkI work with a good deal of financial advisory firms, many of which are grappling with how to attract and engage younger investors to maintain a strong continuity of client base. And while this is increasingly important, it is also worth noting that the financial advisory needs of the Baby…
Categories: Baby Boomers, Financial ServicesI’ve long recommended that employees connect younger employees with the elder statesmen (and women) of the company – either in addition to or instead of the traditional “next level up” mentor system. From a generational perspective, it seems that this youngest generation in the workforce has a sense of idealism…
Categories: Baby Boomers, Generations, Product Design, WorkplaceA lot of HR time is spent figuring out how to attract the best and brightest young talent – what are the perks and expectations that can bring the next workforce stars to your business? The AARP, however, wanted to know who was doing a good job attracting the bright,…
Categories: Baby Boomers, Generation Y / Millennials, WorkplaceThe Washington Post published an interesting – and alarming – story about the increase in suicide attempts among the Baby Boomer generation. According to the article, some of this increase follows a natural trend toward suicide among older individuals, however the actual rate of suicide has also increased – in…
Categories: Baby Boomers, Training IndustryYou have to appreciate the irony of a totally younger generation communication tool being used to explain an older generation. Check out this info graphic/comic that attempts to convince advertisers and businesses that their traditional target demographics are not aligned with the actual buying power in the country today. There…
Categories: Baby Boomers, Blog, Product DesignSecession planning is an important part of any organization’s business strategy, and the onslaught of Baby Boomers entering retirement has been woven into news reports for several years now. So why did a recent study by executive search firm Odgers Berndston find that nearly 60% of executives surveyed were unprepared…
Categories: Baby Boomers, Generations, Succession PlanningWhen I was growing up a popular show on PBS had a song that teased “one of these things is not like the others, one of these things just isn’t the same.” It’s becoming clear that etiquette, common sense and social media just do not belong in the same sentence…
Categories: Baby Boomers, Downloadable Media