Millennials and “Hyperconnectivity”

Millennials and “Hyperconnectivity”

Posted On March 6, 2012

The Millennials are the connected generation. Statistics show them to be early adopters and avid users and consumers of all kinds of communication technology including texting, social networking, email, blogging, smartphones, etc. Now, the Pew Center is asking how all of that “hyperconnectivity” will affect the generation’s personality. Pew surveyed over a thousand internet experts about the long term effect of hyperconnectivity on Millennials. 42% saw at least one significant downside: Millennials will be apt to make poorly informed decisions based on shallow or incorrect information the get from the internet or their connected peers. On the other hand, 55%… Read More

Categories: Downloadable Media

Millennials and Conventions

Posted On August 2, 2012

Attracting Millennials to professional association membership, meetings, and conventions has been a challenge for trade groups of all types. Now, the Professional Convention Management Association has surveyed about 2000 Millennials to find out exactly what they’re looking for in a convention. The results mostly confirm the conventional wisdom about how conventions can become more Millennial-friendly. The highest scoring convention offering was “education with entertainment,” liked by over 93% of respondents. Millennials consistently express the desire for furthering their education but having it leavened with some fun, so that fits the profile. Along the same lines, the second ranked feature was… Read More

Categories: Uncategorized

The Video Generation

Posted On August 29, 2011

Many in Generation X grew up in households with multiple TVs. They were the first generation to grow up with VCRs, DVDs, cable, and personal computers, as well. So it should come as no surprise that Gen Xers still lead the way when it comes to the consumption of video entertainment, whether it comes in the form of “old media” or “new media.” According to a study by eMarketer, Gen X is a generation of couch potatoes. They watch more TV than any other, a lifelong habit that the digital revolution has not discouraged. Now, Gen Xers also lead the… Read More

Categories: Downloadable Media

Facebook Gets Grayer

Posted On September 7, 2011

According to the Pew Center’s latest look at social media, Baby Boomers and Matures are now the demographics driving explosive growth in social networking, while Millennials’ use of such sites has flattened. While social networking sites are still enormously popular among Millennials – 83% use them – growth in their popularity within the younger demographic has stalled, and even declined over the past year (from 86%). On the other hand, the growth in the use of social media among older generations has been as phenomenal as it was among Millennials just a few years ago. Over the past two years,… Read More

Categories: Baby Boomers, Generations, Matures