Gen X Surpassing Boomers in Cosmetic Surgery

Gen X Surpassing Boomers in Cosmetic Surgery

Posted On December 22, 2011

Although Baby Boomers are known as the “forever young” generation, Generation X has now surpassed them in seeking cosmetic surgery and other procedures that help maintain a youthful appearance. According to the American Society for Aesthetic Plastic Surgery, Gen Xers (now aged 31-45) accounted for 43% of all aesthetic surgical procedures last year. Baby Boomers accounted for just 28%. Baby Boomers may be less interested in cosmetic surgery as they retire while Gen Xers who are reaching their career peaks may feel more pressure to “maintain appearances.” Gen Xers are also more likely to have postponed milestones of adulthood like… Read More

Categories: Baby Boomers

Millennials: The Movie

Posted On April 23, 2012

Marketers and advertisers have all the reading material on Millennials they could ever want, in the form of books, surveys, and market research. Now, a new unit of NBCUniversal called Curve Films has produced a film that documents Millennials’ outlook and position in the marketplace. The film, “Y Now,” is aimed at Madison Avenue, and distills research about Millennials into 22 minutes of interviews with 9 real live Millennials. Each interview segment is designed to represent a different stage or type of the Millennial generation from those just out of school to those who have started careers and families. It… Read More

Categories: Blog, Product Design

Millennial Diversity

Posted On April 26, 2012

Millennials share a few common characteristics but can’t all be lumped together and stereotyped, according to study by the Boston Consulting Group. “The Millennial Consumer: Debunking Stereotypes” is based on a survey of 4,000 Millennials and 1,000 from older generations. The study found a few shared traits, most notably an affinity for technology, that confirmed existing stereotypes. Millennials are significantly more likely, in some cases by a margin of 2-to1 to use various tech devices than non-Millennials. Other well-known traits that showed up in the survey include Millennials’ preference for convenience and efficiency, for peer input and social interaction, and… Read More

Categories: Downloadable Media

Millennial Buying Trends

Posted On July 18, 2012

We may think of Millennials as impulse buyers looking for instant gratification and the latest “in” thing, but they are turning into careful shoppers who compare prices and hunt for bargains, according to an AdAge analysis of SymphonyIRI surveys. In truth, Millennials have always gravitated to offerings that were free or cheap (think: Napster and iTunes) and that turns out to be the main driver behind their buying habits. Nearly 9 in 10 Millennials ticked “has lowest prices” as a key retailer attribute when choosing where to shop. About the same number, 87%, listed an item’s price as a key… Read More

Categories: Blog

Millennials and the Evolution of Buying

Posted On July 31, 2012

As we’ve noted, Millennials have deferred or avoided major purchases such as cars and homes and turned away from the traditional retail, recording, video, and television businesses. They hunt for discounts, deals, freebies, and near-free (99¢) pricing. Now several commentators have suggested that technology has altered the generation’s approach to buying in an evolutionary way. For example, Millennials may avoid purchasing because they don’t have money, still live at home, and are concerned about the environment. Or, as a ZDNet columnist suggests, it could be that smartphones provide much of what cars used to: socialization, movies, shopping, even dating. Why… Read More

Categories: Blog

Gen X’ers Surpassing Boomers in Credit Card Use

Posted On August 16, 2012

In one of the first signs of the coming economic sunset of the Baby Boomers, Generation X has surpassed the Baby Boomers in few key indicators of credit card activity. According to Cardbeat, Xers now exceed Boomers in card use, balance transfers, and premium card ownership, among other key indices. While this transition was expected eventually, credit card industry observers are surprised it has come so soon. In fact, observers say, card issuers have not completely understood how to market to and serve the Gen X cohort. It’s an issue that is “in-progress” for most of them. Industry experts are… Read More

Categories: Baby Boomers, Blog

The Millennials Plight – Fight or Flight? No one knows.

Posted On July 17, 2012 Wonderful column on the plight of the Millennials in this time of “new normal.”  Worth the read.  What the author doesn’t mention is that the Millennials were raised to follow agenda and rules.  They have.  And now this.  Bitterness?  You’d better believe it.  How will their bitterness manifest itself in ten, fifteen, or twenty years?  No one knows.  It could be a whole new level of activism to change their status quo.  It could be reverting to their Boomer parent’s days of “tune in, turn on, and drop out.”  When confronted with this size of an uphill battle, fight… Read More

Categories: Baby Boomers, Generations, Recession Economy

Millennials “Under-banked”

Posted On May 31, 2012

Nearly half of Millennials are “under-banked,” according to a study by Think Finance, and are choosing to use financial convenience products rather than traditional banking services. Under-banked Millennials are spread evenly across income brackets all the way up to those making relatively high salaries (for their age), up to $75K a year. Under-banked Millennials are opting for instant gratification and ease of use through check cashers, payday loans, and prepaid debit cards. As a result, they are utilizing services that are more expensive but faster and easier than traditional banking. Subjects in the study say they find traditional banking too… Read More

Categories: Blog, Downloadable Media, Uncategorized

Millennials Going Cashless

Posted On July 11, 2012

Millennials expect technology to do just about everything for them. They even expect it to take the place of cash in the near future, according to a Visa survey.  80% of Millennials already shop online. Another 63% uses the Internet for financial transactions. 19% use their cell phones for that purpose, too. 8 in 10 Millennials now say they expect all shopping and transactions to take place online or through technology. 73% believe that should be possible using a smart phone or other mobile device.  According to the survey, only 23% of Millennials’ purchases now involve cash, a figure that… Read More

Categories: Blog, Downloadable Media, Product Design

Boomers Saving the Box Office

Posted On August 30, 2012

As the Baby Boomers near their golden years, Hollywood is right there with them. A spate of movies aimed at older demographics and featuring stars in their 50s and 60s reflects the fact that Boomers are proving to be the most reliable movie-going generation. In many ways, Boomers are the “movie generation” having grown up in an era when cinema was the premier form of entertainment. Now, nearing or in retirement, Boomers have more time and money than younger generations and still have a fondness for movies. According to the MPAA, moving going has declined among every demographic except older… Read More

Categories: Baby Boomers, Blog, Work
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